A Guide to Effective Email Marketing
Email is one of the oldest, yet most effective communication channels in the digital world. Despite the growing popularity of social media and other forms of advertising, thanks to its flexibility,…
Using Google Analytics to analyze data and improve marketing
Google Analytics (GA) is a powerful tool that allows businesses to gain deep insights into website traffic and user behavior. By analyzing data with GA,…
Social Media Marketing: Choosing the Optimal Channels
Do you need to communicate on all social media? Spoiler alert: no, you don't need to have profiles everywhere. These days we have a huge number of platforms to choose from.
LinkedIn Profile Management Strategies for Business
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services on the local market or…
UGC Creators – who are they and why do brands work with them?
Initially, User Generated Content (UGC) referred to authentic content generated organically by users, which were recommendations for products or services. Nowadays, with the advent of
What is consistent communication?
In the dynamic world of marketing, where every brand strives to capture the attention of its audience, one key element stands out as a pillar in achieving its goal –…
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
Content Marketing & Social Selling, or How to Sell Through Relationships?
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
NO IDEAS FOR POST? CREATE A CREATIVITY MATRIX
Social media can be tiring with its intensity - creation and use. How can we prepare for worse days when nothing comes to mind, and
Instagram Reels – Best Practices
Instagram reels have taken our feeds by storm. They appear everywhere, whether you watch them or avoid them like the plague. What's the use?
Blog Post Ideas: How to Know What Articles to Write on Your Blog?
How to give yourself peace of mind when it comes to blog post ideas? Just approach it systematically, do your homework from this article and have