Using Google Analytics to analyze data and improve marketing
Google Analytics (GA) is a powerful tool that allows businesses to gain deep insights into website traffic and user behavior. By analyzing data with GA,…
UX Best Practices: How to Design for the User?
Designing with the user in mind, or User Experience (UX), is a key element in creating effective and user-friendly applications and websites. UX Best Practices
New Instagram Features: Post Notes, Multiple Audio Files in Reels, and AI Virtual Clone
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
Digital Agency – What Can It Do for You?
I may disappoint you, but I think that working with an advertising agency is not for everyone. Today's post will answer the question: what companies can think about
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
Why does your business need a professional website?
It might seem that in the era of social media, company websites have lost their value. Nothing could be further from the truth. They still constitute a very solid foundation for the presence…
How to Build a Coherent Instagram Aesthetic? Learn 6 Tips!
A consistent Instagram profile aesthetic plays an important role in building a strong brand. It helps you attract the attention of your audience, make them remember you, and stand out among others.
Social Media Marketing: Choosing the Optimal Channels
Do you need to communicate on all social media? Spoiler alert: no, you don't need to have profiles everywhere. These days we have a huge number of platforms to choose from.
Optimizing Google Ads campaign costs in a few steps
Google Ads campaigns are an integral part of the marketing strategy of many companies, allowing them to reach potential customers on the Internet. However, the effectiveness of these campaigns is often related to…
Who are "Silver influencers" and how are they changing the world of social media?
Brands are beginning to notice the potential of silver influencers, and are increasingly opening up to cooperation with them by involving them in campaigns...
LinkedIn Profile Management Strategies for Business
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
Real Time Marketing – how to seize the moment?
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to