The end of 2021 – a time for summaries and reflections. What was happening in the world of digital, marketing? I asked the KomuKoncept team to indicate, in their opinion, the most important events.
Some of the key elements that come into play when creating a company strategy, building assumptions, and the like are Mission and Vision. Although many people have encountered…
Do you ever wonder where some people get so many great creative ideas? How do they create logos, visual identities, and other products? You sit down in front of a computer screen or a piece of paper and…
Browsing through countless files, texts, photos and graphics on the web, we may get the impression that the Internet does not belong to anyone, and that the content contained therein…
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, about why we even…
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company.…
How to manage yourself while working in such a demanding industry as marketing? The work of freelancers will certainly look different than that of employees of large agencies,
Although the term User Experience (UX) itself was coined in the 1990s, thinking about user experience has become more popular in the last decade. Still,…
Have you ever wondered what messages colors convey? They speak their own language and have the ability to change meaning when they are in proximity…
Facebook ad campaigns with the "Get leads" objective are a great way to generate leads that can be converted into loyal customers. However, not all leads that you generate
There is no doubt that social media is a huge part of our lives these days. Although many people today can’t imagine life without…
Recently, more and more clients come to us, feeling the need to improve the visual communication of their brand. Many questions arise, including those related to colors, which have…