How to behave as a researcher during in-depth interviews?
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of…
Mission and Vision, who needs it?
Some of the key elements that come into play when creating a company strategy, building assumptions, and the like are Mission and Vision. Although many people have encountered…
Marketing personas: why would you need them?
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, about why we even…
Why is it worth ensuring consistent brand communication?
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company.…
Design Thinking at the Beginning of the Road, or What is Design Thinking All About?
We hear more and more about Design Thinking, and interest in this topic is constantly growing. When you type the phrase “design thinking” into an internet search engine, you will find thousands of definitions of this methodology…