How to generate creative ideas in everyday work?
How to generate creative ideas on a daily basis? In this article, I talk about 3 tools that we often use to generate ideas for graphic projects or activities
5 Tools to Use When Creating a Strategy
Creating an effective marketing strategy is essential for any business that wants to make a mark on the market and attract customers. In this article, we will look at five selected tools,
Trends – how to read the future?
Before we get caught up in the New Year's trend carousel, let's consider what trends are, how they work, and how to use them wisely.
How to behave as a researcher during in-depth interviews?
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of the methods that are often…
Mission and Vision, who needs it?
Some of the key elements that come into play when creating a company strategy, building assumptions, and the like are Mission and Vision. Although many people have come across these phrases and know…
Marketing personas: why would you need them?
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, why they are made at all, how detailed they should be…
Why is it worth ensuring consistent brand communication?
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company. This occurs both…
Design Thinking at the Beginning of the Road, or What is Design Thinking All About?
We hear more and more about Design Thinking, and interest in the subject is constantly growing. When you type “design thinking” into a search engine, you will find thousands of definitions of this methodology – on blogs,…