Online advertising is playing an increasingly important role in today’s digital world, allowing businesses to reach a wide audience. In the field of online advertising, the two most important platforms, Meta…
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of…
ARPU, CAC, CTR… marketing is full of acronyms and terms that are not always clear. Even though I have been in the field for 10 years, I still sometimes…
Some time ago we wrote about the most frequently asked questions about social media marketing. Today it’s time to go a little deeper, leaving the basics behind us.…
New Year and January are the times of the year when we wonder what the future holds for us. We often check what trendsetters are predicting. On this occasion…
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, about why we even…
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company.…
How to manage yourself while working in such a demanding industry as marketing? The work of freelancers will certainly look different than that of employees of large agencies,
Have you ever wondered what messages colors convey? They speak their own language and have the ability to change meaning when they are in proximity…
Recently, more and more clients come to us, feeling the need to improve the visual communication of their brand. Many questions arise, including those related to colors, which have…
If you are involved in marketing or run your own business, you have probably come across the term Marketing/Sales Funnels. Today I will tell you a little more about it…