Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services on the local market or…
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
How to build an engaged community on Tik Tok?
Tiktok is an application that has been dominating social media channels for a long time. And no wonder! It is a great place for both entertainment and
Meta Ads vs Google Ads – When to Use Which Platform?
Online advertising is playing an increasingly important role in today’s digital world, allowing businesses to reach a wide audience. In the field of online advertising, the two most important platforms, Meta…
Content Marketing & Social Selling, or How to Sell Through Relationships?
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
How to behave as a researcher during in-depth interviews?
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of…
KomuKonceptowy Glossary of Marketing Abbreviations
ARPU, CAC, CTR… marketing is full of acronyms and terms that are not always clear. Even though I have been in the field for 10 years, I still sometimes…
Social Media Marketing FAQ #2
Some time ago we wrote about the most frequently asked questions about social media marketing. Today it’s time to go a little deeper, leaving the basics behind us.…
Digital Marketing Trends for 2022
New Year and January are the times of the year when we wonder what the future holds for us. We often check what trendsetters are predicting. On this occasion…
Marketing personas: why would you need them?
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, about why we even…
Why is it worth ensuring consistent brand communication?
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company.…
Optimization of work in marketing
How to manage yourself while working in such a demanding industry as marketing? The work of freelancers will certainly look different than that of employees of large agencies,