SOCIAL MEDIA TRENDS 2025
As 2025 approaches, social media remains a key tool for both users and brands. What will be the main social media trends?
Micro-influencers: How to collaborate with local opinion leaders to grow your brand reach
Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ…
New Instagram Features: Post Notes, Multiple Audio Files in Reels, and AI Virtual Clone
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
How can AI help build strategy?
In today's rapidly changing world, staying up-to-date and keeping up with the competition (or even being one step ahead of it) requires more than just
UGC Creators – who are they and why do brands work with them?
Initially, User Generated Content (UGC) referred to authentic content generated organically by users, which were recommendations for products or services. Nowadays, with the advent of
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
ChatGPT: AI-Based Assistant for a Wide Range of Professionals. Can You Trust It?
Warning: this article has a twist. I encourage you to read it to the end. In today's world, where information is available at your fingertips, it's important to be one step ahead of the competition...
Trends – how to read the future?
Before we get caught up in the New Year's trend carousel, let's consider what trends are, how they work, and how to use them wisely.