Digital marketing trends for 2022
New Year and January are the times of the year when we wonder what the future holds for us. We often check what trendsetters are predicting. On this occasion, we also took a look at…
The most important events in the world of digital marketing (and beyond) – 2021
The end of 2021 – a time for summaries and reflections. What was happening in the world of digital, marketing? I asked the KomuKoncept team to indicate, in their opinion, the most important events.
Mission and Vision, who needs it?
Some of the key elements that come into play when creating a company strategy, building assumptions, and the like are Mission and Vision. Although many people have come across these phrases and know…
The design process, or a few words on how to create designs, part 1
Do you ever wonder where some people get so many great creative ideas? How do they create logos, visual identities, and other products? You sit down in front of a computer screen or a piece of paper and…
How to legally use someone else's work? Copyright on the Internet.
When browsing through countless files, texts, photos and graphics online, we may get the impression that the Internet does not belong to anyone, and that we can freely use the content contained therein without violating…
Marketing personas: why would you need them?
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, why they are made at all, how detailed they should be…
Why is it worth ensuring consistent brand communication?
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company. This occurs both…
Optimization of work in marketing
How to manage yourself while working in such a demanding industry as marketing? The work of freelancers will certainly look different than that of employees of large agencies,
UX: The Most Common Mistakes and How to Avoid Them
Although the term User Experience (UX) itself was coined in the 1990s, thinking about user experience has become more popular in the last decade. However, many people still make…
Color Basics Part 2, or How Colors Are Created
Have you ever wondered what messages colors convey? They speak their own language and have the ability to change meaning when they are next to other colors.…
How to make quality leads flow to us. Or about campaigns with the goal of "Gaining contacts" on Facebook
Facebook ad campaigns with the "Get leads" objective are a great way to generate leads that can be converted into loyal customers. However, not all leads that you generate
Are you losing customers due to slow response times?
There is no doubt that social media is a huge part of our lives these days. Although many people today can’t imagine life without Facebook,…