Warning: this article has a twist. I encourage you to read it to the end. In today's world, where information is available at your fingertips, it's important to be one step ahead of the competition...
Time for your first standalone Meta Ads campaign? The following checklist will take you step by step through the ad creation process from setting goals to optimizing.
Creating an effective marketing strategy is essential for any business that wants to make a mark on the market and attract customers. In this article, we will look at five selected tools,
The New Year is fast approaching, and as we tear out the last pages of the calendar, we wonder what happened in 2022...
Before we get caught up in the New Year's trend carousel, let's consider what trends are, how they work, and how to use them wisely.
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
Is this the end of posing and artificially creating reality on social media? Or is it just another passing fascination...
Social media can be tiring with its intensity - creation and use. How can we prepare for worse days when nothing comes to mind, and
Preparing and coordinating a photoshoot can be quite a challenge. Good photos are made up of many factors, which fortunately can be prepared in advance! How
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of…
Let me start by saying that this article is aimed at people who are just starting their adventure with Facebook Ads. The status of new clients' ad accounts has been checked more than once
ARPU, CAC, CTR… marketing is full of acronyms and terms that are not always clear. Even though I have been in the field for 10 years, I still sometimes…