The Most Common Mistakes Made When Creating Facebook Ads
Let me start by saying that this article is aimed at people who are just starting their adventure with Facebook Ads. The status of new clients' ad accounts has been checked more than once
KomuKonceptowy Glossary of Marketing Abbreviations
ARPU, CAC, CTR… marketing is full of acronyms and terms that are not always clear. Even though I have been in the field for 10 years, I still sometimes…
Metaverse – the future of the Internet or a big hoax?
Virtual reality is becoming more and more popular. Portals are writing about its existence, and many brands are eager to cooperate with the three-dimensional world. Can the metaverse
How do I share a Facebook audience?
We don't have to start from scratch. We're talking about Facebook advertising, of course. If our account is new and doesn't have any historical data, we'll
Instagram Reels – Best Practices
Instagram reels have taken our feeds by storm. They appear everywhere, whether you watch them or avoid them like the plague. What's the use?
The design process, or a few words on how to create designs, part 2
The design process consists of several important stages. I discussed the first one in the previous article. If you haven't had a chance to read it, I encourage you to…
Social Media Marketing FAQ #2
Some time ago we wrote about the most frequently asked questions about social media marketing. Today it’s time to go a little deeper, leaving the basics behind us.…
Optimizing e-prescription ordering on a redesigned website with a 230% increase in traffic
Redesigning an online website is a big and responsible task. Facing the challenge of a complete redesign of an existing website, we wanted to build a coherent visual message that would translate
Research is the basis of UX design
It turns out that 88% of users will not return to a site that is dysfunctional and unusable. However, 85% of problems can be solved with UX research.
How to write aesthetic posts for Facebook and other social media?
Today we’re going to tackle the topic of social media post content. Or more specifically, we’re going to tackle how it looks when we post it on social media.
What are Creative Commons licenses?
Each of us has used banks of free photos, films, graphics or music. Most of this content is available in a free form because its
Digital Marketing Trends for 2022
New Year and January are the times of the year when we wonder what the future holds for us. We often check what trendsetters are predicting. On this occasion…