Content Marketing & Social Selling, or How to Sell Through Relationships?
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
BeReal – what exactly is it?
Is this the end of posing and artificially creating reality on social media? Or is it just another passing fascination...
NO IDEAS FOR POST? CREATE A CREATIVITY MATRIX
Social media can be tiring with its intensity - creation and use. How can we prepare for worse days when nothing comes to mind, and
How to prepare for coordinating a photo shoot?
Preparing and coordinating a photoshoot can be quite a challenge. Good photos are made up of many factors, which fortunately can be prepared in advance! How
How to behave as a researcher during in-depth interviews?
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of…
The Most Common Mistakes Made When Creating Facebook Ads
Let me start by saying that this article is aimed at people who are just starting their adventure with Facebook Ads. The status of new clients' ad accounts has been checked more than once
KomuKonceptowy Glossary of Marketing Abbreviations
ARPU, CAC, CTR… marketing is full of acronyms and terms that are not always clear. Even though I have been in the field for 10 years, I still sometimes…
Metaverse – the future of the Internet or a big hoax?
Virtual reality is becoming more and more popular. Portals are writing about its existence, and many brands are eager to cooperate with the three-dimensional world. Can the metaverse
How do I share a Facebook audience?
We don't have to start from scratch. We're talking about Facebook advertising, of course. If our account is new and doesn't have any historical data, we'll
Instagram Reels – Best Practices
Instagram reels have taken our feeds by storm. They appear everywhere, whether you watch them or avoid them like the plague. What's the use?
The design process, or a few words on how to create designs, part 2
The design process consists of several important stages. I discussed the first one in the previous article. If you haven't had a chance to read it, I encourage you to…
Social Media Marketing FAQ #2
Some time ago we wrote about the most frequently asked questions about social media marketing. Today it’s time to go a little deeper, leaving the basics behind us.…