Who are "Silver influencers" and how are they changing the world of social media?
Brands are beginning to notice the potential of silver influencers, and are increasingly opening up to cooperation with them by involving them in campaigns...
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
How to build an engaged community on Tik Tok?
Tiktok is an application that has been dominating social media channels for a long time. And no wonder! It is a great place for both entertainment and
BeReal – what exactly is it?
Is this the end of posing and artificially creating reality on social media? Or is it just another passing fascination...
Instagram Reels – Best Practices
Instagram reels have taken our feeds by storm. They appear everywhere, whether you watch them or avoid them like the plague. What's the use?