Social Media Marketing for B2B Companies
Social media has long been an essential component of an effective marketing strategy in almost every industry. And while the B2B sector initially treated it with a bit of reserve, today
A New Look at Marketing Funnels: Why the Classic Model No Longer Works
The marketing funnel is one of the foundations of sales strategy. For years, we have been based on the AIDA model (Attention, Interest, Desire, Action), which describes the customer journey from the moment of learning…
How can Employee Generated Content strengthen your brand?
The next era of authentic marketing is coming – Employee Generated Content (EGC). It is a strategy in which employees become content creators, building the company's image in a way
How effective advertising campaigns support business development – examples from various industries
In today's rapidly developing digital world, online advertising has become one of the main tools supporting business development. Regardless of the industry, companies are increasingly…
Effective Medical Marketing for Medical and Pharmaceutical Companies
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
SOCIAL MEDIA TRENDS 2025
As 2025 approaches, social media remains a key tool for both users and brands. What will be the main social media trends?
LinkedIn Ads – How to Effectively Use B2B Advertising?
LinkedIn has become one of the most effective advertising tools, especially for B2B companies. While Facebook and Instagram dominate the B2C sector, LinkedIn…
Micro-influencers: How to collaborate with local opinion leaders to grow your brand reach
Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ…
How to Take Better Social Media Photos with Your Phone? 9 TIPS!
In the age of social media, where visual aesthetics play an important role, the ability to take great photos with your phone has become very useful.
New Instagram Features: Post Notes, Multiple Audio Files in Reels, and AI Virtual Clone
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
How to Build a Coherent Instagram Aesthetic? Learn 6 Tips!
A consistent Instagram profile aesthetic plays an important role in building a strong brand. It helps you attract the attention of your audience, make them remember you, and stand out among others.