How to prepare your company for a lead campaign? – Checklist 2025
We've gathered 5 key areas you need to cover before your lead generation campaign starts in 2025...
Internet Marketing for Construction Companies – A Practical Guide
The construction industry is a very broad concept, encompassing a wide range of services in both the B2C sector, aimed at individual customers, and the B2B sector, based on business contacts. Despite…
Social Media Marketing for B2B Companies
Social media has long been an essential component of an effective marketing strategy in almost every industry. And while the B2B sector initially treated it with a bit of reserve, today
How can Employee Generated Content strengthen your brand?
The next era of authentic marketing is coming – Employee Generated Content (EGC). It is a strategy in which employees become content creators, building the company's image in a way
How effective advertising campaigns support business development – examples from various industries
In today's rapidly developing digital world, online advertising has become one of the main tools supporting business development. Regardless of the industry, companies are increasingly deciding to…
Local Marketing: How to Get Customers in Your Area?
Local marketing is a strategy that allows businesses to effectively reach communities in a specific region. With it, you can not only increase your company's visibility, but also build lasting…
Effective Medical Marketing for Medical and Pharmaceutical Companies
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
SOCIAL MEDIA TRENDS 2025
As 2025 approaches, social media remains a key tool for both users and brands. What will be the main social media trends?
LinkedIn Ads – How to Effectively Use B2B Advertising?
LinkedIn has become one of the most effective advertising tools, especially for companies operating in the B2B model. Although Facebook and Instagram dominate the B2C sector, LinkedIn remains irreplaceable…
Micro-influencers: How to collaborate with local opinion leaders to grow your brand reach
Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ in the number of followers, reach,…
Using Google Analytics to analyze data and improve marketing
Google Analytics (GA) is a powerful tool that allows businesses to gain deep insights into website traffic and user behavior. By analyzing data with GA, businesses can…
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling