Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services to the local or global market. In each…
The design process, or a few words on how to create designs, part 2
The design process consists of several important stages. I discussed the first one in the previous article. If you haven't had a chance to read it, I encourage you to do so. I wrote about the moment…
The design process, or a few words on how to create designs, part 1
Do you ever wonder where some people get so many great creative ideas? How do they create logos, visual identities, and other products? You sit down in front of a computer screen or a piece of paper and…
Marketing personas: why would you need them?
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, why they are made at all, how detailed they should be…
Why is it worth ensuring consistent brand communication?
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company. This occurs both…