As part of supporting you in the #zostanwdomu campaign, we have prepared a summary of our recommended books especially for this time. Maybe this is a good time to reach for them?
Without further ado – grab the suggestions recommended by our team.
Ogilvy on Advertising in the Digital Age M. Young
At the very beginning, something from marketing – after all, that's what drives us. Especially digital marketing. That's what we love doing. That's why our KomuKonceptowa library couldn't be without this book. Miles Young, long-time CEO of Ogilvy & Mather, shows the increasingly rapid pace of changes taking place in the industry. Be sure to check it out to this book!
How to Write So People Want to Read (and Buy). Copywriting & Webwriting by Artur Jabłoński
Anyone can write… Some a little better, some a little worse… – wasn’t that the words of an old song? Hmm…
In any case, this book will help you write even better sales texts. Artur Jabłoński discusses every element of the copywriting puzzle. We always have it at hand. You can find the book HERE.
First Aid in Typography by Hans Peter Willberg and Friedrich Forssman
Want to improve your collaboration with your graphic designer? Maybe you're just curious about all this typography?
Then you've come to the right place. Book "First Aid in Typography" will allow you to quickly and easily familiarize yourself with the most important issues related to graphics and typography. This is a good step towards improving communication with your design team.
This is marketing! You won't get noticed until you learn to see Seth Godin
"This is Marketing" is a book, which changes the way many people look at this field. What is more interesting, this brand new bestseller from Seth Godin in the Polish version has an introduction written by Jacek Kotarbiński.
Regardless of whether you are a beginner in marketing or an experienced professional, you will not waste your time by reaching out for this offer.
Hack into the Brain Radek Kotarski
Man does not live by marketing alone. Expanding your knowledge, it is worth learning… how to learn! Surprised?
You will be even more so after reading this book. I suspect that you are also still expanding your competences within your profession. You are probably absorbing a large dose of knowledge. Well, how to do it effectively and in such a way that it will stay in your head forever? Read more about the book here "Hack into the brain."
The Incredible Power of Colors by Jean-Gabriel Causse
"The Incredible Power of Color" is a book that is not entirely related to marketing. But is it really? Check it out and find the answer to the question, does color have power?
In my opinion, this is a must-read for anyone who thinks about consciously creating their image, business and communication.
I wish you smooth reading and remember! #stayathome