Setting:
Foxit is a company specializing in PDF software, offering tools for editing, viewing and signing documents. Their solutions support document management, providing integration with popular platforms and advanced security features.
Goals:
- Foxit wanted to create a series of short animations that would advertise their PDF software, aimed at different target groups. The goal of these animations was to effectively and accessiblely present the benefits and features of their products, in order to attract new customers and strengthen the brand's position in the market.
Scope:
- Preparing a mood board
- Development of the script and graphic plan
- Animating individual scenes
- Preparing voice-overs
Tools and technologies
The animation was created mainly using advanced tools from the Adobe family. Voice-over was prepared with the help of professional voice-over artists through fiverr.com.
Process and communication
The cooperation with the client was dynamic and effective, mainly via e-mail and WhatsApp. We divided the implementation process into several key stages:
1. Visual inspirations and directions: At the beginning, we sent the client a variety of inspirations and stylistic proposals to clarify the vision of the animation.
2. Scenario: We created an initial scenario in two versions, with different emphasis on company values – fun and team integration vs. achieving higher results.
3. Preliminary graphics: After the script was accepted, we prepared the first versions of the graphics, which were subjected to feedback sessions.
4. Final animation and voice-over: We then began animating and recording the voice-over, after which the whole thing went through final feedback sessions and corrections.