Social Media is now one of the most important marketing channels. This should come as no surprise to anyone – Using social media accounts for approximately 28% of time spent online.
Social Media Marketing allows you to build a community around your brand, increase its recognition and create an excellent communication channel.
While it may seem like Facebook has been around forever, many entrepreneurs still aren’t fully tapping into the potential that social media has to offer. To help you get started, I’ve decided to answer some of the most frequently asked questions on the subject.
Is it worth using social media at all?
Absolutely. As we wrote earlier, almost 30% of the time spent online is spent on social media. If you want people to learn about your brand, social media is one of the best ways to do it.
Facebook, Instagram, or maybe Twitter?
“Which platforms to use?” is one of the first questions we ask ourselves when taking our first steps in Social Media. Facebook is definitely the first choice, but in the case of Twitter, a lot depends on who you want to direct your message to and what you do. It’s important to know that you don’t have to be everywhere – it’s better to refine your communication in important channels than to waste time on platforms where your customers aren’t.
How often should you post new posts?
Depending on the platform, but two to three times a week is usually the minimum you want to stick to. In the case of Twitter, activity can be much more frequent, even several times a day.
Instagram stories work similarly, where you don't really have to limit yourself.
How often should I post things that don't promote my product/service?
Contrary to appearances, promoting a brand on social media does not necessarily require directly promoting your services. Interested parties will gladly find their description by going to the tab with additional information about the page. Instead, it is worth focusing on providing value. Your task is to create content that is interesting to the recipient, even if this means posts that do not directly promote services. If these are posts advertising a product or service, make sure that they provide interesting value - for example, by writing about a new offer or a special promotion.
Also, remember that social media is mostly involved in the upper part of the sales funnel. This is the stage that is mainly used to build brand recognition.
How to deal with negative comments?
There is only one solution – respond and try to solve the customer's problem or change their opinion. Of course, the above applies to constructive comments – if someone attacks your brand just for the sake of attacking, don't be afraid to delete comments or even block users. However, if the opinion is constructive, deleting the comment is not a good solution – there is a good chance that someone has already seen it and will notice it. Then the conclusion is simple – the brand artificially creates a positive atmosphere and is afraid to confront an unsatisfied customer.
It’s much better to try to help while showing empathy and respect for the customer – even if they haven’t shown it to you. But don’t apologize if it’s not really the brand’s fault.
What mistakes to avoid?
The basic mistake is writing too rarely, too often or simply unpredictably. Social Media Marketing is based on regularity. On the one hand, regular posts (with appropriate intervals) are valuable to fans, and at the same time do not tire. On the other hand, social media algorithms appreciate regularity. If you run a profile, you need to have time for it - you cannot afford a two-week period of silence, after which, due to fewer other duties, you will start writing 5 posts a day.
Is it worth tagging other pages/users?
Tagging is one of the easiest ways to increase reach, because it immediately connects us with a given brand and its followers. However, this type of communication should not be overused. Unjustified tagging, used only for promotional purposes, is easily visible and usually brings the opposite effect than expected. However, if something really connects us with a given brand or user, let's not be afraid to do it.
How long is all this supposed to last?
It is important to remember that building a community is a long-term strategy that requires regularity, as we wrote above. Let's not expect spectacular results within days or weeks. Do not give up if in the first months your posts have little reach and few fans are gaining. This is completely normal - consistency and patience are the best path to success here.
Social media marketing is a great opportunity to increase your brand recognition. It takes time, requires regularity, but in times when people want to connect not only with friends, but also with brands that are important to them, it is hard to imagine a well-functioning company not present in social media. We hope that the answers to the above questions will help you build your strategy. If you would like to talk about it, write to kontakt@komukoncept.pl - we will be happy to help :)
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