The 2020 holidays will certainly be special. For completely different reasons than we could have expected. However, in the reality in which we find ourselves - all the tensions and pandemics - we want to give each other a little joy and smile. That is why, despite all the adversities, in order to give others a sense of closeness and happiness, we are preparing special gifts this year. And they will be books. We encourage you to do the same! So check below what items each of us would like to recommend under this year's Christmas tree :)
Kotarbiński's 50 Marketing Laws, Jacek Kotarbinski
The perfect book for the holidays would be "50 Kotarbiński's Marketing Laws". This is a humorous book, written half-jokingly, half-seriously, which should be read by anyone who has anything to do with marketing - from agency employees to company owners. Jacek Kotarbiński has gathered 30 years of his professional experience in it and has humorously formulated the "laws" governing the world of marketing. However, behind this humorous cover there are specific tips that will help avoid many mistakes in everyday work.
Thinking Traps: On Thinking Fast and Slow, Daniel Kahneman
This is a great book for the holidays for anyone interested in psychology. The author explains the workings of the mind and seeks answers to questions about how people make choices and judgments? Are they always conscious and autonomous? In this way, he describes 2 ways of thinking: the first, faster, more intuitive and emotional, and the second - slower, acting in a more thoughtful and logical way. In a new light, topics related to the human way of thinking and choices related to intuition are shown - when we can trust it and when it is better not to. In this book, you will find advice on how to use the potential of free thinking and tips on making choices in professional and personal life.
The World on YES! 60 Secrets of the Science of Persuasion, Robert B. Cialdini, Noah J. Goldstein, Steve Martin
This international bestseller has been updated and expanded from the classic edition. The book is based on research into the psychology of persuasion and contains many interesting, noteworthy observations on the power of persuasion in everyday life - both at work and at home. Whether you want to convince your boss to give you a raise, your child to take their medicine or clean their room, or your coworkers to vote for your project, small changes in behavior can have a big impact on your success. How to do it? Look for the answers in this book! There will certainly be plenty of time to read it over the holidays.
Service Design in Polish. How to Attract, Satisfy and Retain Customers, Marcin Chłodnicki
You can design almost anything. This holiday season, you can find out thanks to this book. It will teach you how to design services that will satisfy your customers and strengthen your business relationship. It will teach you how to prepare better and unique services, avoid mistakes when introducing changes, improve the profitability and stability of your business, and how to offer customers real value. Reach for it if you want to design processes in your company even better.
Mindf*ck: Cambridge Analytica, or How to Corrupt Democracy, Christopher Wylie
Have you heard of Cambridge Analytica? Regardless of the answer, we encourage you to reach for Christopher Wylie's book, which reveals, among other things, the backstage operations of this American company. Using data obtained from social media, Cambridge Analytica changed American society. It led to its fragmentation, polarization and antagonism. The story told by the author is a real thriller in the real world. It also carries a warning about the threats associated with modern technologies and IT tools.
Bad blood, John Carreyrou
Bad Blood is the story of one of the biggest scams in startup history. It is also a story of ambition and blind pride that comes before a fall. The founder and CEO of the startup Theranos promised the world to revolutionize the medical industry and increase access to blood tests. All thanks to a machine that was supposed to read a patient's health information from a single drop of blood. Investors went crazy, and the company itself was valued at $9 billion. There was just one problem - the technology did not work. If you want to learn more about the backstage of one of the biggest scams of our time, you must reach for this book.
Like a Virgin: What They Don't Teach You in Business School, Richard Branson
Last but not least – Like a Virgin. What They Don't Teach You in Business School by Richard Branson. This is a book that shows a different perspective on how to run a business efficiently and effectively. The author shares his forty years of experience with readers, and this is knowledge that is not taught in any management studies. If you are interested in this topic, maybe it is worth taking a look at this proposal? ;)
Christmas is almost here, you are probably in the process of thinking up and looking for gifts to brighten up this time for your loved ones and friends. I hope that as the KomuKonceptowa team we have inspired you to really successful shopping. And in our opinion, books are the perfect gifts for Christmas. Good luck!
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