Website Audit. Why is it essential for your business?
A website acts as a 24/7 shop window, a marketing tool and an information center. Taking care of its quality is therefore crucial to the success of your
The Psychology of Color in Marketing and Advertising: How Does Your Color Choice Affect Your Brand?
Color is one of the most important elements in marketing and advertising. Choosing the right colors can significantly affect brand perception, customer emotions, and the effectiveness of marketing campaigns.
Meta Ads vs Google Ads – When to Use Which Platform?
Online advertising is playing an increasingly important role in today’s digital world, allowing businesses to reach a wide audience. In the field of online advertising, the two most important platforms, Meta…
How to generate creative ideas in everyday work?
How to generate creative ideas on a daily basis? In this article, I talk about 3 tools that we often use to generate ideas for graphic projects or activities
Trends – how to read the future?
Before we get caught up in the New Year's trend carousel, let's consider what trends are, how they work, and how to use them wisely.
Content Marketing & Social Selling, or How to Sell Through Relationships?
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
How to behave as a researcher during in-depth interviews?
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of…
Mission and Vision, who needs it?
Some of the key elements that come into play when creating a company strategy, building assumptions, and the like are Mission and Vision. Although many people have encountered…
The design process, or a few words on how to create designs, part 2
Do you ever wonder where some people get so many great creative ideas? How do they create logos, visual identities, and other products? You sit down in front of a computer screen or a piece of paper and…
Marketing personas: why would you need them?
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, about why we even…
Why is it worth ensuring consistent brand communication?
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company.…
What are marketing funnels and how can they help you get to the next level?
If you are involved in marketing or run your own business, you have probably come across the term Marketing/Sales Funnels. Today I will tell you a little more about it…