Trends – how to read the future?
Before we get caught up in the New Year's trend carousel, let's consider what trends are, how they work, and how to use them wisely.
Content Marketing & Social Selling, or How to Sell Through Relationships?
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
How to behave as a researcher during in-depth interviews?
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of…
Mission and Vision, who needs it?
Some of the key elements that come into play when creating a company strategy, building assumptions, and the like are Mission and Vision. Although many people have encountered…
The design process, or a few words on how to create designs, part 2
Do you ever wonder where some people get so many great creative ideas? How do they create logos, visual identities, and other products? You sit down in front of a computer screen or a piece of paper and…
Marketing personas: why would you need them?
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, about why we even…
Why is it worth ensuring consistent brand communication?
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company.…
What are marketing funnels and how can they help you get to the next level?
If you are involved in marketing or run your own business, you have probably come across the term Marketing/Sales Funnels. Today I will tell you a little more about it…
Coronavirus and cultural institutions – design a new reality
When most people are staying at home, galleries, theatres and cultural centres are closed, we ask ourselves – what now?
What does Carl Gustav Jung have to do with your brand? Discover the power of archetypes.
The human world is filled with stories, based on which we recreate what we know and what inspires us. In these stories we create, we convey values: joy,
Design Thinking at the Beginning of the Road, or What is Design Thinking All About?
We hear more and more about Design Thinking, and interest in this topic is constantly growing. When you type the phrase “design thinking” into an internet search engine, you will find thousands of definitions of this methodology…