Using Google Analytics to analyze data and improve marketing
Google Analytics (GA) is a powerful tool that allows businesses to gain deep insights into website traffic and user behavior. By analyzing data with GA,…
LinkedIn Profile Management Strategies for Business
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
Real Time Marketing – how to seize the moment?
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to
How can AI help build strategy?
In today's rapidly changing world, staying up-to-date and keeping up with the competition (or even being one step ahead of it) requires more than just
Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services on the local market or…
UGC Creators – who are they and why do brands work with them?
Initially, User Generated Content (UGC) referred to authentic content generated organically by users, which were recommendations for products or services. Nowadays, with the advent of
Love Brands – or how to effectively make your customers fall in love with you
Each of us has our favorite brands - those to which we feel special sympathy, loyalty and trust. These are brands that evoke positive emotions in us.
Website Audit. Why is it essential for your business?
A website acts as a 24/7 shop window, a marketing tool and an information center. Taking care of its quality is therefore crucial to the success of your
The Psychology of Color in Marketing and Advertising: How Does Your Color Choice Affect Your Brand?
Color is one of the most important elements in marketing and advertising. Choosing the right colors can significantly affect brand perception, customer emotions, and the effectiveness of marketing campaigns.
Meta Ads vs Google Ads – When to Use Which Platform?
Online advertising is playing an increasingly important role in today’s digital world, allowing businesses to reach a wide audience. In the field of online advertising, the two most important platforms, Meta…
How to generate creative ideas in everyday work?
How to generate creative ideas on a daily basis? In this article, I talk about 3 tools that we often use to generate ideas for graphic projects or activities
Trends – how to read the future?
Before we get caught up in the New Year's trend carousel, let's consider what trends are, how they work, and how to use them wisely.