Lead generation in various industries: Case studies
Why Lead Generation Campaigns Don’t Have a Single Universal Recipe for Success “We Just Do Meta Ads” – If It Were That Easy, Every Business…
Lead Campaigns in 2025: Marketing Trends You Need to Know
The year 2025 brings significant changes in the world of lead campaigns. Artificial intelligence redefines targeting, Meta consistently focuses on video, and Google Ads introduces innovative advertising formats.
How effective advertising campaigns support business development – examples from various industries
In today's rapidly developing digital world, online advertising has become one of the main tools supporting business development. Regardless of the industry, companies are increasingly deciding to…
Effective Medical Marketing for Medical and Pharmaceutical Companies
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
Optimizing Google Ads campaign costs in a few steps
Google Ads campaigns are an integral part of the marketing strategy of many companies, allowing them to reach potential customers on the Internet. However, the effectiveness of these campaigns is often related to the appropriate…
Should I disable Meta Ads campaigns during the holidays?
Summer is a time when consumers go on well-deserved vacations, and shopping and services take a back seat. Many entrepreneurs wonder if they should continue their…
Meta Ads vs Google Ads – When to Use Which Platform?
Online advertising is playing an increasingly important role in today’s digital world, allowing businesses to reach a wide audience. In the realm of online advertising, the two most important platforms, Meta Ads (formerly…
Before you click "START" - get to know the checklist that will help you create your first Meta Ads campaigns
Time for your first standalone Meta Ads campaign? The following checklist will take you step by step through the ad creation process from setting goals to optimizing.
The Most Common Mistakes Made When Creating Facebook Ads
Let me start by saying that this article is aimed at people who are just starting their adventure with Facebook Ads. The status of new clients' ad accounts has been checked more than once
How do I share a Facebook audience?
We don't have to start from scratch. We're talking about Facebook advertising, of course. If our account is new and doesn't have any historical data, we'll
How to make quality leads flow to us. Or about campaigns with the goal of "Gaining contacts" on Facebook
Facebook ad campaigns with the "Get leads" objective are a great way to generate leads that can be converted into loyal customers. However, not all leads that you generate
Organize Your Ad Account in 30 Minutes: About Naming Your Facebook Campaign
Maintaining order in naming your Facebook campaigns is very important for the convenience of your work. It is worth spending a moment of your time to create your own structure, thanks to which you can quickly…