In this article, I would like to write about a situation that we encounter quite often in the agency, namely when a client comes to us with the need to set up and optimize a Meta Ads campaign (or any other) and at the same time…
Why Lead Generation Campaigns Don’t Have a Single Universal Recipe for Success “We Just Do Meta Ads” – If It Were That Easy, Every Business…
The year 2025 brings significant changes in the world of lead campaigns. Artificial intelligence redefines targeting, Meta consistently focuses on video, and Google Ads introduces innovative advertising formats.
In today's rapidly developing digital world, online advertising has become one of the main tools supporting business development. Regardless of the industry, companies are increasingly deciding to…
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
Google Ads campaigns are an integral part of the marketing strategy of many companies, allowing them to reach potential customers on the Internet. However, the effectiveness of these campaigns is often related to the appropriate…
Summer is a time when consumers go on well-deserved vacations, and shopping and services take a back seat. Many entrepreneurs wonder if they should continue their…
Online advertising is playing an increasingly important role in today’s digital world, allowing businesses to reach a wide audience. In the realm of online advertising, the two most important platforms, Meta Ads (formerly…
Time for your first standalone Meta Ads campaign? The following checklist will take you step by step through the ad creation process from setting goals to optimizing.
Let me start by saying that this article is aimed at people who are just starting their adventure with Facebook Ads. The status of new clients' ad accounts has been checked more than once
We don't have to start from scratch. We're talking about Facebook advertising, of course. If our account is new and doesn't have any historical data, we'll
Facebook ad campaigns with the "Get leads" objective are a great way to generate leads that can be converted into loyal customers. However, not all leads that you generate