When browsing through countless files, texts, photos and graphics online, we may get the impression that the Internet does not belong to anyone, and that we can freely use the content contained therein without violating…
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, why they are made at all, how detailed they should be…
What is brand communication? It consists of all the elements that our recipients encounter when they come into contact with our company. This occurs both…
How to manage yourself while working in such a demanding industry as marketing? The work of freelancers will certainly look different than that of employees of large agencies,
Although the term User Experience (UX) itself was coined in the 1990s, thinking about user experience has become more popular in the last decade. However, many people still make…
Have you ever wondered what messages colors convey? They speak their own language and have the ability to change meaning when they are next to other colors.…
Recently, more and more clients come to us, feeling the need to improve the visual communication of their brand. Many questions arise, including those related to colors, which have among…
Facebook Business Manager is an essential tool for managing a brand's assets on Facebook, such as advertising campaigns, fan pages, and payments. It's worth taking the time to familiarize yourself with
The second half of November is slowly approaching and with it - Black Friday, the day of crazy sales. Today we will tell you a little about how you can use
The design thinking process consists of 5 stages: discovery, defining the challenge, creating solutions, prototyping and testing, and planning implementation. However, before you decide to use this methodology and start working,…
Even if your website appears on the first page of search results thanks to SEO, the click-through rate may still be low - a CTR below 4% means that
How to give yourself peace of mind when it comes to blog post ideas? Just approach it systematically, do your homework from this article and have