Optimization of work in marketing
How to manage yourself while working in such a demanding industry as marketing? The work of freelancers will certainly look different than that of employees of large agencies,
UX: The Most Common Mistakes and How to Avoid Them
Although the term User Experience (UX) itself was coined in the 1990s, thinking about user experience has become more popular in the last decade. Still,…
Color Basics Part 2, or How Colors Are Created
Have you ever wondered what messages colors convey? They speak their own language and have the ability to change meaning when they are in proximity…
The Basics of Color and Visual Communication Design
Recently, more and more clients come to us, feeling the need to improve the visual communication of their brand. Many questions arise, including those related to colors, which have…
Facebook Company Manager – First Steps
Facebook Business Manager is an essential tool for managing a brand's assets on Facebook, such as advertising campaigns, fan pages, and payments. It's worth taking the time to familiarize yourself with
Black Friday: 5 Tips for Your Brand
The second half of November is slowly approaching and with it - Black Friday, the day of crazy sales. Today we will tell you a little about how you can use
A few words about what is worth considering before you start the design thinking process
The design thinking process consists of 5 stages: discovery, defining the challenge, creating solutions, prototyping and testing, and planning implementation. However, before you decide to use this methodology…
Take your SEO to the next level
Even if your website appears on the first page of search results thanks to SEO, the click-through rate may still be low - a CTR below 4% means that
Blog Post Ideas: How to Know What Articles to Write on Your Blog?
How to give yourself peace of mind when it comes to blog post ideas? Just approach it systematically, do your homework from this article and have
Changing the name of your Facebook fanpage – get it done once and for all.
What does the name of your Facebook fan page tell users? Does it immediately communicate what they will find in the posts? If not, it is worth considering a complete
Six books that will help you develop your marketing skills
As part of supporting you in the #zostanwdomu campaign, we have prepared a summary of our recommended books. Maybe this is a good time to reach for them?
Coronavirus and cultural institutions – design a new reality
When most people are staying at home, galleries, theatres and cultural centres are closed, we ask ourselves – what now?