In the world of B2B marketing—especially in the demanding healthcare industry—purchase decisions are rarely impulsive; they are often lengthy and complex. Managers invest significant resources in excellent, substantive campaigns…
The year 2026 will bring a further shift towards relationship-based marketing, experience, and communication consistency. For B2B companies competing for trust and long-term partnerships, building…
I don't like to order my clients to blindly chase trends. I will never force you to prepare video material for a reel that doesn't align with your company credo.
Social media has long been an essential component of an effective marketing strategy in almost every industry. And while the B2B sector initially treated it with a bit of reserve, today
LinkedIn has become one of the most effective advertising tools, especially for companies operating in the B2B model. Although Facebook and Instagram dominate the B2C sector, LinkedIn remains irreplaceable…