5 Tools to Use When Creating a Strategy
Creating an effective marketing strategy is essential for any business that wants to make a mark on the market and attract customers. In this article, we will look at five selected tools,
Summary of 2022 in digital marketing
The New Year is fast approaching, and as we tear out the last pages of the calendar, we wonder what happened in 2022...
BeReal – what exactly is it?
Is this the end of posing and artificially creating reality on social media? Or is it just another passing fascination...
NO IDEAS FOR POST? CREATE A CREATIVITY MATRIX
Social media can be tiring with its intensity - creation and use. How can we prepare for worse days when nothing comes to mind, and
How to prepare for coordinating a photo shoot?
Preparing and coordinating a photoshoot can be quite a challenge. Good photos are made up of many factors, which fortunately can be prepared in advance! How
How to behave as a researcher during in-depth interviews?
Research is one of the important elements of design – both marketing communication and usability of websites or applications. Individual in-depth interviews (IDI) are one of…
The Most Common Mistakes Made When Creating Facebook Ads
Let me start by saying that this article is aimed at people who are just starting their adventure with Facebook Ads. The status of new clients' ad accounts has been checked more than once
Metaverse – the future of the Internet or a big hoax?
Virtual reality is becoming more and more popular. Portals are writing about its existence, and many brands are eager to cooperate with the three-dimensional world. Can the metaverse
How do I share a Facebook audience?
We don't have to start from scratch. We're talking about Facebook advertising, of course. If our account is new and doesn't have any historical data, we'll
The design process, or a few words on how to create designs, part 2
The design process consists of several important stages. I discussed the first one in the previous article. If you haven't had a chance to read it, I encourage you to…
What are Creative Commons licenses?
Each of us has used banks of free photos, films, graphics or music. Most of this content is available in a free form because its
Digital Marketing Trends for 2022
New Year and January are the times of the year when we wonder what the future holds for us. We often check what trendsetters are predicting. On this occasion…