UGC Creators – who are they and why do brands work with them?
Initially, User Generated Content (UGC) referred to authentic content generated organically by users, which were recommendations for products or services. Nowadays, with the advent of
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
Building a Network on LinkedIn – Strategies and Tips
When the world was fascinated by Facebook almost twenty years ago, LinkedIn, despite being founded earlier, remained in its shadow. And although both networks are attributed to one…
Love Brands – or how to effectively make your customers fall in love with you
Each of us has our favorite brands - those to which we feel special sympathy, loyalty and trust. These are brands that evoke positive emotions in us.
The Psychology of Color in Marketing and Advertising: How Does Your Color Choice Affect Your Brand?
Color is one of the most important elements in marketing and advertising. Choosing the right colors can significantly affect brand perception, customer emotions, and the effectiveness of marketing campaigns.
What questions should you expect from a website designer?
Are you thinking about creating a website that will help you achieve your business goals? If so, and you want to work with a web designer, it is worth it before
Should I disable Meta Ads campaigns during the holidays?
Summer is a time when consumers go on well-deserved vacations, and shopping and services take a back seat. Many entrepreneurs wonder if they should continue their…
Who to learn Instagram from?
Instagram is still one of the most important social media and constantly offers new solutions and options. It is worth staying up to date with them, because many of them effectively support businesses,…
How to generate creative ideas in everyday work?
How to generate creative ideas on a daily basis? In this article, I talk about 3 tools that we often use to generate ideas for graphic projects or activities
ChatGPT: AI-Based Assistant for a Wide Range of Professionals. Can You Trust It?
Warning: this article has a twist. I encourage you to read it to the end. In today's world, where information is available at your fingertips, it's important to be one step ahead of the competition and ensure your…
Before you click "START" - get to know the checklist that will help you create your first Meta Ads campaigns
Time for your first standalone Meta Ads campaign? The following checklist will take you step by step through the ad creation process from setting goals to optimizing.
5 Tools to Use When Creating a Strategy
Creating an effective marketing strategy is essential for any business that wants to make a mark on the market and attract customers. In this article, we will look at five selected tools,