Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ…
UX (User Experience) audit is an expert analysis that supports the process of designing and optimizing a website or application.
Email is one of the oldest, yet most effective communication channels in the digital world. Despite the growing popularity of social media and other forms of advertising, thanks to its flexibility,…
In the age of social media, where visual aesthetics play an important role, the ability to take great photos with your phone has become very useful.
Google Analytics (GA) is a powerful tool that allows businesses to gain deep insights into website traffic and user behavior. By analyzing data with GA,…
Designing with the user in mind, or User Experience (UX), is a key element in creating effective and user-friendly applications and websites. UX Best Practices
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
I may disappoint you, but I think that working with an advertising agency is not for everyone. Today's post will answer the question: what companies can think about
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
It might seem that in the era of social media, company websites have lost their value. Nothing could be further from the truth. They still constitute a very solid foundation for the presence…
A consistent Instagram profile aesthetic plays an important role in building a strong brand. It helps you attract the attention of your audience, make them remember you, and stand out among others.
Do you need to communicate on all social media? Spoiler alert: no, you don't need to have profiles everywhere. These days we have a huge number of platforms to choose from.