Social Media Marketing for B2B Companies
Social media has long been an essential component of an effective marketing strategy in almost every industry. And while the B2B sector initially treated it with a bit of reserve, today
A New Look at Marketing Funnels: Why the Classic Model No Longer Works
The marketing funnel is one of the foundations of sales strategy. For years, we have been based on the AIDA model (Attention, Interest, Desire, Action), which describes the customer journey from the moment of learning…
How can Employee Generated Content strengthen your brand?
The next era of authentic marketing is coming – Employee Generated Content (EGC). It is a strategy in which employees become content creators, building the company's image in a way
Social Media 2025 – New Features and Updates
The world of social media shows no signs of slowing down, and 2025 brings further changes that impact the way brands, creators, and users use platforms.
How effective advertising campaigns support business development – examples from various industries
In today's rapidly developing digital world, online advertising has become one of the main tools supporting business development. Regardless of the industry, companies are increasingly deciding to…
Local Marketing: How to Get Customers in Your Area?
Local marketing is a strategy that allows businesses to effectively reach communities in a specific region. With it, you can not only increase your company's visibility, but also build lasting…
How to Run a Business Instagram in 2025 – Trends and News
2024 was a time of many changes and updates introduced by Instagram. In order to fully enjoy the benefits of this platform, it is worth updating your knowledge on an ongoing basis. That is why I have collected…
Effective Medical Marketing for Medical and Pharmaceutical Companies
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
SOCIAL MEDIA TRENDS 2025
As 2025 approaches, social media remains a key tool for both users and brands. What will be the main social media trends?
Writing a Blog for Business or How to Become an Authority in the Industry?
Blogging is currently one of the most powerful marketing tools that not only allows for effective communication with your audience, but also allows you to build an authority position in your industry. For those involved in…
LinkedIn Ads – How to Effectively Use B2B Advertising?
LinkedIn has become one of the most effective advertising tools, especially for companies operating in the B2B model. Although Facebook and Instagram dominate the B2C sector, LinkedIn remains irreplaceable…
18 Character Traits and Skills That a Trusted Social Media Partner Should Have
It might seem that working as a social media manager is limited to creating and publishing posts and managing advertising campaigns. However, life shows that such a position…