LinkedIn Ads – How to Effectively Use B2B Advertising?
LinkedIn has become one of the most effective advertising tools, especially for B2B companies. While Facebook and Instagram dominate the B2C sector, LinkedIn…
18 Character Traits and Skills That a Trusted Social Media Partner Should Have
It might seem that working as a social media manager is limited to creating and publishing posts and managing advertising campaigns. However, life shows that such…
Micro-influencers: How to collaborate with local opinion leaders to grow your brand reach
Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ…
UX Audit. When is it worth doing?
UX (User Experience) audit is an expert analysis that supports the process of designing and optimizing a website or application.
A Guide to Effective Email Marketing
Email is one of the oldest, yet most effective communication channels in the digital world. Despite the growing popularity of social media and other forms of advertising, thanks to its flexibility,…
How to Take Better Social Media Photos with Your Phone? 9 TIPS!
In the age of social media, where visual aesthetics play an important role, the ability to take great photos with your phone has become very useful.
Using Google Analytics to analyze data and improve marketing
Google Analytics (GA) is a powerful tool that allows businesses to gain deep insights into website traffic and user behavior. By analyzing data with GA,…
UX Best Practices: How to Design for the User?
Designing with the user in mind, or User Experience (UX), is a key element in creating effective and user-friendly applications and websites. UX Best Practices
New Instagram Features: Post Notes, Multiple Audio Files in Reels, and AI Virtual Clone
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
Digital Agency – What Can It Do for You?
I may disappoint you, but I think that working with an advertising agency is not for everyone. Today's post will answer the question: what companies can think about
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
Why does your business need a professional website?
It might seem that in the era of social media, company websites have lost their value. Nothing could be further from the truth. They still constitute a very solid foundation for the presence…