In a world where data is everywhere, a surprising number of companies still make decisions based on gut instinct. However, good analytics isn't just about GA4 and pretty dashboards—it's primarily…
In the world of digital marketing and sales, one thing is certain: data is gold. Collecting it is one thing, but the ability to analyze it and draw conclusions can completely transform the way you…
Why Lead Generation Campaigns Don’t Have a Single Universal Recipe for Success “We Just Do Meta Ads” – If It Were That Easy, Every Business…
The year 2025 brings significant changes in the world of lead campaigns. Artificial intelligence redefines targeting, Meta consistently focuses on video, and Google Ads introduces innovative advertising formats.
We've gathered 5 key areas you need to cover before your lead generation campaign starts in 2025...
The construction industry is a very broad concept, encompassing a wide range of services in both the B2C sector, aimed at individual customers, and the B2B sector, based on business contacts. Despite…
Is your website up and running but not delivering results? You have traffic but it's not translating into enquiries or sales? It could be due to errors on your website.
Social media has long been an essential component of an effective marketing strategy in almost every industry. And while the B2B sector initially treated it with a bit of reserve, today
The marketing funnel is one of the foundations of sales strategy. For years, we have been based on the AIDA model (Attention, Interest, Desire, Action), which describes the customer journey from the moment of learning…
The next era of authentic marketing is coming – Employee Generated Content (EGC). It is a strategy in which employees become content creators, building the company's image in a way
The world of social media shows no signs of slowing down, and 2025 brings further changes that impact the way brands, creators, and users use platforms.
In today's rapidly developing digital world, online advertising has become one of the main tools supporting business development. Regardless of the industry, companies are increasingly deciding to…