The marketing funnel is one of the foundations of sales strategy. For years, we have been based on the AIDA model (Attention, Interest, Desire, Action), which describes the customer journey from the moment of learning…
The next era of authentic marketing is coming – Employee Generated Content (EGC). It is a strategy in which employees become content creators, building the company's image in a way
The world of social media shows no signs of slowing down, and 2025 brings further changes that impact the way brands, creators, and users use platforms.
In today's rapidly developing digital world, online advertising has become one of the main tools supporting business development. Regardless of the industry, companies are increasingly…
Local marketing is a strategy that allows businesses to effectively reach communities in a specific region. With it, you can not only increase the visibility of your business, but also build…
2024 was a year of many changes and updates introduced by Instagram. In order to fully enjoy the benefits of this platform, it is worth updating your knowledge on…
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
As 2025 approaches, social media remains a key tool for both users and brands. What will be the main social media trends?
Blogging is currently one of the most powerful marketing tools that not only allows for effective communication with recipients, but also allows you to build a position of authority in the industry.…
LinkedIn has become one of the most effective advertising tools, especially for B2B companies. While Facebook and Instagram dominate the B2C sector, LinkedIn…
It might seem that working as a social media manager is limited to creating and publishing posts and managing advertising campaigns. However, life shows that such…
Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ…