Optimization of work in marketing
How to manage yourself while working in such a demanding industry as marketing? The work of freelancers will certainly look different than that of employees of large agencies,
How to make quality leads flow to us. Or about campaigns with the goal of "Gaining contacts" on Facebook
Facebook ad campaigns with the "Get leads" objective are a great way to generate leads that can be converted into loyal customers. However, not all leads that you generate
Facebook Company Manager – First Steps
Facebook Business Manager is an essential tool for managing a brand's assets on Facebook, such as advertising campaigns, fan pages, and payments. It's worth taking the time to familiarize yourself with
Blog Post Ideas: How to Know What Articles to Write on Your Blog?
How to give yourself peace of mind when it comes to blog post ideas? Just approach it systematically, do your homework from this article and have
Changing the name of your Facebook fanpage – get it done once and for all.
What does the name of your Facebook fan page tell users? Does it immediately communicate what they will find in the posts? If not, it is worth considering a complete
Coronavirus and cultural institutions – design a new reality
When most people are staying at home, galleries, theatres and cultural centres are closed, we ask ourselves – what now?
Learn How to Get Fans on Facebook for Free. In 3 Minutes!
If you look deeper, take a closer look, and stick to it, you will find an additional, free way to increase the number of your Facebook fans.
Organize Your Ad Account in 30 Minutes: About Naming Your Facebook Campaign
Maintaining order in the naming of Facebook campaigns is of great importance for the convenience of your work. It is worth spending a moment of your time to create your own structure, thanks to which…
Do Marketing Like Them: A Summary of 2019 Cultural Marketing Campaigns That Stole My Heart.
It's time to sum up the last 12 months in cultural marketing. I emphasize that this is my subjective review of cultural marketing campaigns.
How to create Facebook ad formats for free?
You don't have a budget for Facebook ad campaigns, but you see those nice formats in sponsored ads that encourage you to click through to the site or take a different action?
Introduction to Facebook Ads Manager. Part 3. Advertising
What type of ad to choose? What to look out for when using a carousel ad? How to match creative and text to different placements? Here is the last part of the series about the manager
Introduction to Facebook Ads Manager. Part 2. Placement, Budget
Placement, budget. It's time for the second part of a short series in which I will introduce you to the Facebook ads manager. In this article, I will discuss placement and