Blogging is currently one of the most powerful marketing tools that not only allows for effective communication with recipients, but also allows you to build a position of authority in the industry.…
Google Analytics (GA) is a powerful tool that allows businesses to gain deep insights into website traffic and user behavior. By analyzing data with GA,…
Google Ads campaigns are an integral part of the marketing strategy of many companies, allowing them to reach potential customers on the Internet. However, the effectiveness of these campaigns is often related to…
In the dynamic world of marketing, where every brand strives to capture the attention of its audience, one key element stands out as a pillar in achieving its goal –…
When the world was fascinated by Facebook almost twenty years ago, LinkedIn, despite being founded earlier, remained in its shadow. And although both networks are credited with…
In an ever-changing digital landscape where users access the internet across multiple devices, creating a seamless and user-friendly experience for websites…
Online advertising is playing an increasingly important role in today’s digital world, allowing businesses to reach a wide audience. In the field of online advertising, the two most important platforms, Meta…
Warning: this article has a twist. I encourage you to read it to the end. In today's world, where information is available at your fingertips, it's important to be one step ahead of the competition...
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
ARPU, CAC, CTR… marketing is full of acronyms and terms that are not always clear. Even though I have been in the field for 10 years, I still sometimes…
Some time ago we wrote about the most frequently asked questions about social media marketing. Today it’s time to go a little deeper, leaving the basics behind us.…
Some of the key elements that come into play when creating a company strategy, building assumptions, and the like are Mission and Vision. Although many people have encountered…