Using Google Analytics to analyze data and improve marketing
Google Analytics (GA) is a powerful tool that allows businesses to gain deep insights into website traffic and user behavior. By analyzing data with GA,…
Optimizing Google Ads campaign costs in a few steps
Google Ads campaigns are an integral part of the marketing strategy of many companies, allowing them to reach potential customers on the Internet. However, the effectiveness of these campaigns is often related to…
What is consistent communication?
In the dynamic world of marketing, where every brand strives to capture the attention of its audience, one key element stands out as a pillar in achieving its goal –…
Building a Network on LinkedIn – Strategies and Tips
When the world was fascinated by Facebook almost twenty years ago, LinkedIn, despite being founded earlier, remained in its shadow. And although both networks are credited with…
Responsive Design: Creating User-Centric Web Experiences
In an ever-changing digital landscape where users access the internet across multiple devices, creating a seamless and user-friendly experience for websites…
Meta Ads vs Google Ads – When to Use Which Platform?
Online advertising is playing an increasingly important role in today’s digital world, allowing businesses to reach a wide audience. In the field of online advertising, the two most important platforms, Meta…
ChatGPT: AI-Based Assistant for a Wide Range of Professionals. Can You Trust It?
Warning: this article has a twist. I encourage you to read it to the end. In today's world, where information is available at your fingertips, it's important to be one step ahead of the competition...
Content Marketing & Social Selling, or How to Sell Through Relationships?
Have you heard the term “content marketing” before? Although the answer is probably “of course” for most of you, today I wanted to present a conversation during which…
KomuKonceptowy Glossary of Marketing Abbreviations
ARPU, CAC, CTR… marketing is full of acronyms and terms that are not always clear. Even though I have been in the field for 10 years, I still sometimes…
Social Media Marketing FAQ #2
Some time ago we wrote about the most frequently asked questions about social media marketing. Today it’s time to go a little deeper, leaving the basics behind us.…
Mission and Vision, who needs it?
Some of the key elements that come into play when creating a company strategy, building assumptions, and the like are Mission and Vision. Although many people have encountered…
Marketing personas: why would you need them?
In recent blog posts, the concepts of persona and proto-persona have appeared. Today, we will tell you a little more about them, about why we even…