LinkedIn Ads – How to Effectively Use B2B Advertising?
LinkedIn has become one of the most effective advertising tools, especially for B2B companies. While Facebook and Instagram dominate the B2C sector, LinkedIn…
New Instagram Features: Post Notes, Multiple Audio Files in Reels, and AI Virtual Clone
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
Who are "Silver influencers" and how are they changing the world of social media?
Brands are beginning to notice the potential of silver influencers, and are increasingly opening up to cooperation with them by involving them in campaigns...
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
The Psychology of Color in Marketing and Advertising: How Does Your Color Choice Affect Your Brand?
Color is one of the most important elements in marketing and advertising. Choosing the right colors can significantly affect brand perception, customer emotions, and the effectiveness of marketing campaigns.
Should I disable Meta Ads campaigns during the holidays?
Summer is a time when consumers go on well-deserved vacations, and shopping and services take a back seat. Many entrepreneurs wonder if they should continue…
Who to learn Instagram from?
Instagram is still one of the most important social media and constantly offers new solutions and options. It is worth staying up to date with them, because many…
Summary of 2022 in digital marketing
The New Year is fast approaching, and as we tear out the last pages of the calendar, we wonder what happened in 2022...
BeReal – what exactly is it?
Is this the end of posing and artificially creating reality on social media? Or is it just another passing fascination...
Metaverse – the future of the Internet or a big hoax?
Virtual reality is becoming more and more popular. Portals are writing about its existence, and many brands are eager to cooperate with the three-dimensional world. Can the metaverse
Research is the basis of UX design
It turns out that 88% of users will not return to a site that is dysfunctional and unusable. However, 85% of problems can be solved with UX research.