B2B Marketing Strategy for 2026
The year 2026 will bring a further shift towards relationship-based marketing, experience, and communication consistency. For B2B companies competing for trust and long-term partnerships, building…
How does analytics optimize sales funnels?
In the world of digital marketing and sales, one thing is certain: data is gold. Collecting it is one thing, but the ability to analyze it and draw conclusions can completely transform the way you…
How to prepare your company for a lead campaign? – Checklist 2025
We've gathered 5 key areas you need to cover before your lead generation campaign starts in 2025...
Social Media 2025 – New Features and Updates
The world of social media shows no signs of slowing down, and 2025 brings further changes that impact the way brands, creators, and users use platforms.
LinkedIn Ads – How to Effectively Use B2B Advertising?
LinkedIn has become one of the most effective advertising tools, especially for companies operating in the B2B model. Although Facebook and Instagram dominate the B2C sector, LinkedIn remains irreplaceable…
New Instagram Features: Post Notes, Multiple Audio Files in Reels, and AI Virtual Clone
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
Who are "Silver influencers" and how are they changing the world of social media?
Brands are beginning to notice the potential of silver influencers, and are increasingly opening up to cooperation with them by involving them in campaigns...
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
The Psychology of Color in Marketing and Advertising: How Does Your Color Choice Affect Your Brand?
Color is one of the most important elements in marketing and advertising. Choosing the right colors can significantly affect brand perception, customer emotions, and the effectiveness of marketing campaigns.
Should I disable Meta Ads campaigns during the holidays?
Summer is a time when consumers go on well-deserved vacations, and shopping and services take a back seat. Many entrepreneurs wonder if they should continue their…
Who to learn Instagram from?
Instagram is still one of the most important social media and constantly offers new solutions and options. It is worth staying up to date with them, because many of them effectively support businesses,…
Summary of 2022 in digital marketing
The New Year is fast approaching, and as we tear out the last pages of the calendar, we wonder what happened in 2022...