Local Marketing: How to Get Customers in Your Area?
Local marketing is a strategy that allows businesses to effectively reach communities in a specific region. With it, you can not only increase the visibility of your business, but also build…
Effective Medical Marketing for Medical and Pharmaceutical Companies
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
Micro-influencers: How to collaborate with local opinion leaders to grow your brand reach
Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ…
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
LinkedIn Profile Management Strategies for Business
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
Real Time Marketing – how to seize the moment?
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to
How can AI help build strategy?
In today's rapidly changing world, staying up-to-date and keeping up with the competition (or even being one step ahead of it) requires more than just
Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services on the local market or…
What is consistent communication?
In the dynamic world of marketing, where every brand strives to capture the attention of its audience, one key element stands out as a pillar in achieving its goal –…
Love Brands – or how to effectively make your customers fall in love with you
Each of us has our favorite brands - those to which we feel special sympathy, loyalty and trust. These are brands that evoke positive emotions in us.
How to generate creative ideas in everyday work?
How to generate creative ideas on a daily basis? In this article, I talk about 3 tools that we often use to generate ideas for graphic projects or activities
5 Tools to Use When Creating a Strategy
Creating an effective marketing strategy is essential for any business that wants to make a mark on the market and attract customers. In this article, we will look at five selected tools,