B2B Marketing Strategy for 2026
The year 2026 will bring a further shift towards relationship-based marketing, experience, and communication consistency. For B2B companies competing for trust and long-term partnerships, building…
Internet Marketing for Construction Companies – A Practical Guide
The construction industry is a very broad concept, encompassing a wide range of services in both the B2C sector, aimed at individual customers, and the B2B sector, based on business contacts. Despite…
A New Look at Marketing Funnels: Why the Classic Model No Longer Works
The marketing funnel is one of the foundations of sales strategy. For years, we have been based on the AIDA model (Attention, Interest, Desire, Action), which describes the customer journey from the moment of learning…
Local Marketing: How to Get Customers in Your Area?
Local marketing is a strategy that allows businesses to effectively reach communities in a specific region. With it, you can not only increase your company's visibility, but also build lasting…
Effective Medical Marketing for Medical and Pharmaceutical Companies
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
Micro-influencers: How to collaborate with local opinion leaders to grow your brand reach
Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ in the number of followers, reach,…
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
LinkedIn Profile Management Strategies for Business
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
Real Time Marketing – how to seize the moment?
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to
How can AI help build strategy?
In today's rapidly changing world, staying up-to-date and keeping up with the competition (or even being one step ahead of it) requires more than just
Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services to the local or global market. In each…
What is consistent communication?
In the dynamic world of marketing, where every brand tries to attract the attention of its audience, one key element stands out as a pillar in achieving the goal - consistent communication.…