Goals
A client from the construction industry approached us with a clear goal – expansion into the Portuguese market.
They were looking for an effective method of reaching distributors who could market their fencing systems.
The most important task was to quickly generate quality B2B leads while maintaining the lowest possible cost.
Context
We have created a dedicated advertising campaign in the model lead generation addressed to a precisely selected group of recipients in Portugal.
🔵 We matched message to the local market (language, communication style, advertising format).
🔵 In cooperation with a professional translator, we prepared ads in the recipients' native language, which increased the credibility and effectiveness of communication.
🔵 The campaign was aimed at specific interests related to the construction industry, thanks to which we reached company owners, managers and potential distributors.
🔵 We created custom conversion and we excluded people who had already completed the form.
Campaign effects (7 days)
🖌️ 130 valuable B2B leads
🖌️ Average cost of acquiring a lead: 8.28 PLN
🖌️ Planned budget: 2000 PLN – we only used PLN 1,076, and yet we achieved all our goals and generated a high number of leads.
Summary
In just one week, we opened the door to a new market for the client, building a database of potential distributors in Portugal.
The effectiveness of the campaign showed that precise targeting, professional message translation and an appropriate communication strategy allow for achieving spectacular results in a short time.
Let's talk about what requires the most immediate action in your company.
We provide:
- we will only send you an offer once we understand your business
- modular offer
- experience in B2B marketing
- close contact with top managers
- consulting approach
- knowledge of marketing and technology.
Aleksandra Dzwierzyńska
Head of Social
ola@komukoncept.pl
Michal Opydo
Managing Director
michal@komukoncept.pl