Basic Knowledge, Advice, Strategy

Local Marketing: How to Get Customers in Your Area?

Local marketing is a strategy that allows businesses to effectively reach communities in a specific region. With it, you can not only increase the visibility of your company, but also build lasting relationships based on trust. Unlike large, global campaigns, local activities are more personalized, precise and often much cheaper.


In this article, we have prepared a list of proven methods that will help you get more customers in your area.

1. Use your Google business card

Google My Business is one of the most important tools for reaching people from your area (and beyond), because thanks to such a business card you can show up in search results. However, adding this option alone may not do much, so take care of: 

  • current contact details – make sure your address, phone number, opening hours and website link are correct.
  • professional photos – add photos of your office, products, or services that will encourage customers to visit.
  • encouraging customers to leave reviews – ask satisfied customers to leave a review. Positive reviews build trust and affect local positioning in search results. Additionally, it is good practice to respond to reviews. 

2. Be active on social media

Think about where your customer is. Target local groups and pages. Social media is a great platform for engaging local communities, and best of all, it's a free means of promotion!

  • Join local groups -promote your services in social media groups on Facebook, respond to posts and comments asking for recommendations for a given service or product.
  • Create engaging content – post photos of events in the region, promote local initiatives or share content related to the area. Show where you are and how easy it is to find your business.
  • Competitions – organize contests with prizes, e.g. discounts on your services or products. However, remember about the appropriate rules of such a contest!

3. Organize local events

Partnerships with local businesses or sponsoring events allow you to connect with residents and build brand recognition. Reach out to people, because nothing builds relationships better than personal contact with customers.

  • Meetings and workshops – invite the local community to workshops, open days or product presentations.
  • Sponsor local initiatives – support a sports team, a school charity event or a cultural event – your company will gain recognition and visibility.
  • Event Marketing – organize a small event in your shop or office to attract customers. You can also participate in fairs and events that are closely related to your industry. 
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4. Use locally targeted online advertising

Set up ad campaigns in Meta Ads or Google Ads to reach people in your area. Use geotargeting and promote special offers.

  • Google Ads – create campaigns based on local keywords, such as “hairdresser Lublin” or “bike shop Kraków”.
  • Meta Ads – target your ads to residents of your region, precisely defining audiences based on interests and location.
  • Coupons and offers – promote exclusive offers only available to customers in your area.

5. Focus on cooperation with local partners

Team up with other companies in the region. Joint promotions, offers or events can attract a larger group of customers. It would also be a good idea to cooperate with micro-influencers from your area.

  • Cross-marketing – promote each other with other businesses in your region, e.g. cafes, shops or service points.
  • Joint actions – organize events together, creating package deals or mutual discounts.
  • Support for local initiatives – cooperate with social organizations, this will increase your credibility in the eyes of residents.

6. Personalize your content

Do you want to be associated with the place where your business is located? Create campaigns that reflect local events, holidays or interests of residents. Optimize your website and the message you send for local SEO. Show that you know and understand the needs of your community.

  • Communication adaptation – refer to local events, traditions or holidays in your posts, advertisements or newsletters.
  • Local stories – tell stories related to the region, e.g. the story of your company and its impact on the local community.
  • Website optimization – in your message on the website, include keywords related to the location, e.g. marketing agency Krakow

7. Don't forget about offline marketing

Despite online dominance, leaflets, posters, and local newspaper ads still have their power. Consider using them in places your target audience visits.

  • Flyers and posters – distribute them in frequently visited places, such as schools, gyms or cafes. Maybe a good idea would be to organize something like Geocaching, a treasure hunt in the city! Print out business cards with discounts, place them in different parts of the city and inform your followers about this action!
  • Outdoor – consider advertising on banners, bus shelters or other public places.

Time to act!

Local marketing is an effective way to reach customers who are closest to your business. Combining online and offline activities allows you to fully utilize the potential of the region in which you operate. Remember that building relationships, engaging and understanding the needs of the local community are key. Get started today!