LinkedIn Ads – How to Effectively Use B2B Advertising?
LinkedIn has become one of the most effective advertising tools, especially for B2B companies. While Facebook and Instagram dominate the B2C sector, LinkedIn…
18 Character Traits and Skills That a Trusted Social Media Partner Should Have
It might seem that working as a social media manager is limited to creating and publishing posts and managing advertising campaigns. However, life shows that such…
A Guide to Effective Email Marketing
Email is one of the oldest, yet most effective communication channels in the digital world. Despite the growing popularity of social media and other forms of advertising, thanks to its flexibility,…
How to Take Better Social Media Photos with Your Phone? 9 TIPS!
In the age of social media, where visual aesthetics play an important role, the ability to take great photos with your phone has become very useful.
New Instagram Features: Post Notes, Multiple Audio Files in Reels, and AI Virtual Clone
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
Digital Agency – What Can It Do for You?
I may disappoint you, but I think that working with an advertising agency is not for everyone. Today's post will answer the question: what companies can think about
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
How to Build a Coherent Instagram Aesthetic? Learn 6 Tips!
A consistent Instagram profile aesthetic plays an important role in building a strong brand. It helps you attract the attention of your audience, make them remember you, and stand out among others.
Social Media Marketing: Choosing the Optimal Channels
Do you need to communicate on all social media? Spoiler alert: no, you don't need to have profiles everywhere. These days we have a huge number of platforms to choose from.
Real Time Marketing – how to seize the moment?
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to
UGC Creators – who are they and why do brands work with them?
Initially, User Generated Content (UGC) referred to authentic content generated organically by users, which were recommendations for products or services. Nowadays, with the advent of
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain