Lead generation in various industries: Case studies
Why Lead Generation Campaigns Don’t Have a Single Universal Recipe for Success “We Just Do Meta Ads” – If It Were That Easy, Every Business…
Lead Campaigns in 2025: Marketing Trends You Need to Know
The year 2025 brings significant changes in the world of lead campaigns. Artificial intelligence redefines targeting, Meta consistently focuses on video, and Google Ads introduces innovative advertising formats.
How to prepare your company for a lead campaign? – Checklist 2025
We've gathered 5 key areas you need to cover before your lead generation campaign starts in 2025...
Internet Marketing for Construction Companies – A Practical Guide
The construction industry is a very broad concept, encompassing a wide range of services in both the B2C sector, aimed at individual customers, and the B2B sector, based on business contacts. Despite…
A New Look at Marketing Funnels: Why the Classic Model No Longer Works
The marketing funnel is one of the foundations of sales strategy. For years, we have been based on the AIDA model (Attention, Interest, Desire, Action), which describes the customer journey from the moment of learning…
How can Employee Generated Content strengthen your brand?
The next era of authentic marketing is coming – Employee Generated Content (EGC). It is a strategy in which employees become content creators, building the company's image in a way
Social Media 2025 – New Features and Updates
The world of social media shows no signs of slowing down, and 2025 brings further changes that impact the way brands, creators, and users use platforms.
How to Run a Business Instagram in 2025 – Trends and News
2024 was a time of many changes and updates introduced by Instagram. In order to fully enjoy the benefits of this platform, it is worth updating your knowledge on an ongoing basis. That is why I have collected…
SOCIAL MEDIA TRENDS 2025
As 2025 approaches, social media remains a key tool for both users and brands. What will be the main social media trends?
LinkedIn Ads – How to Effectively Use B2B Advertising?
LinkedIn has become one of the most effective advertising tools, especially for companies operating in the B2B model. Although Facebook and Instagram dominate the B2C sector, LinkedIn remains irreplaceable…
18 Character Traits and Skills That a Trusted Social Media Partner Should Have
It might seem that working as a social media manager is limited to creating and publishing posts and managing advertising campaigns. However, life shows that such a position…
A Guide to Effective Email Marketing
Email is one of the oldest, yet most effective communication channels in the digital world. Despite the growing popularity of social media and other forms of advertising, thanks to its flexibility, personalization, and the ability to…