The marketing funnel is one of the foundations of sales strategy. For years, we have been based on the AIDA model (Attention, Interest, Desire, Action), which describes the customer journey from the moment of learning…
The next era of authentic marketing is coming – Employee Generated Content (EGC). It is a strategy in which employees become content creators, building the company's image in a way
The world of social media shows no signs of slowing down, and 2025 brings further changes that impact the way brands, creators, and users use platforms.
2024 was a year of many changes and updates introduced by Instagram. In order to fully enjoy the benefits of this platform, it is worth updating your knowledge on…
As 2025 approaches, social media remains a key tool for both users and brands. What will be the main social media trends?
LinkedIn has become one of the most effective advertising tools, especially for B2B companies. While Facebook and Instagram dominate the B2C sector, LinkedIn…
It might seem that working as a social media manager is limited to creating and publishing posts and managing advertising campaigns. However, life shows that such…
Email is one of the oldest, yet most effective communication channels in the digital world. Despite the growing popularity of social media and other forms of advertising, thanks to its flexibility,…
In the age of social media, where visual aesthetics play an important role, the ability to take great photos with your phone has become very useful.
Instagram is constantly evolving its capabilities to meet the needs of creators and users. The latest innovations on the platform are particularly exciting and have the potential to significantly enhance the way in which..
I may disappoint you, but I think that working with an advertising agency is not for everyone. Today's post will answer the question: what companies can think about
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling