Black Friday in the B2B industry – necessity, exaggeration or opportunity?
I don't like to order my clients to blindly chase trends. I will never force you to prepare video material for a reel that doesn't align with your company credo.
Competitive analysis is the secret to competitive advantage. How can you build a strategy with it?
In the business world, a commonly repeated, yet often misguided, motto is "Do your own thing, don't look at others." While this may be a valuable principle in your personal life, in a dynamic…
Why Meta Ads Campaigns (or Any Ads) Are Not the Cure for a Lack of Customers
In this article, I would like to write about a situation that we encounter quite often in the agency, namely when a client comes to us with the need to set up and optimize a Meta Ads campaign (or any other) and at the same time…
How do we at KomuKoncept discover and eliminate business bottlenecks through analytics?
In today's dynamic business world, marketing managers and CEOs often grapple with one pressing problem: how can they ensure that their marketing investments yield real, measurable results? Often…
How does analytics optimize sales funnels?
In the world of digital marketing and sales, one thing is certain: data is gold. Collecting it is one thing, but the ability to analyze it and draw conclusions can completely transform the way you…
Lead generation in various industries: Case studies
Why Lead Generation Campaigns Don’t Have a Single Universal Recipe for Success “We Just Do Meta Ads” – If It Were That Easy, Every Business…
Lead Campaigns in 2025: Marketing Trends You Need to Know
The year 2025 brings significant changes in the world of lead campaigns. Artificial intelligence redefines targeting, Meta consistently focuses on video, and Google Ads introduces innovative advertising formats.
How to prepare your company for a lead campaign? – Checklist 2025
We've gathered 5 key areas you need to cover before your lead generation campaign starts in 2025...
Internet Marketing for Construction Companies – A Practical Guide
The construction industry is a very broad concept, encompassing a wide range of services in both the B2C sector, aimed at individual customers, and the B2B sector, based on business contacts. Despite…
A New Look at Marketing Funnels: Why the Classic Model No Longer Works
The marketing funnel is one of the foundations of sales strategy. For years, we have been based on the AIDA model (Attention, Interest, Desire, Action), which describes the customer journey from the moment of learning…
How can Employee Generated Content strengthen your brand?
The next era of authentic marketing is coming – Employee Generated Content (EGC). It is a strategy in which employees become content creators, building the company's image in a way
Social Media 2025 – New Features and Updates
The world of social media shows no signs of slowing down, and 2025 brings further changes that impact the way brands, creators, and users use platforms.