Tiktok is an application that has been dominating social media channels for a long time. And no wonder! It is a great place for both entertainment and promoting small and large businesses. But how do you build an engaged community on this platform? How to Grow to Become a Big Creator? Today we’ll try to answer that question by analyzing a few less-than-obvious TikTok accounts.
But before…
What is this TikTok engagement that everyone talks about?
Engagement rate under the video it's nothing more than the number of reactions (likes, comments, shares, video saves) divided by the number of tiktok views.
Increasing your engagement rate is a great idea to increase your account recognition because the TikTok algorithm then kicks your content out!
For the purposes of this article, engagement rate was checked on the Hype Auditor website.
Engagement: 4.69%; followers: 65.7K.
The advertising lady had to appear here first, because she was a big inspiration for writing this article. Ms. Agata has been working in marketing for 17 years and has specialized in TikTok for two years. On her profile, she rates creator accounts, gives tips, explains how TikTok works, and debunks myths related to it.
She is very systematic. Her account has many valuable videos, thanks to which she is building an image of a TikTok expert.
Most of her TikToks start in an engaging way: for example, she asks a question that followers can identify with, invites them to follow her profile for more content, or in a few words she outlines a problem that she solves later in the video.
Ms. Agata is systematic, responds to comments and enters into discussions with followers, thanks to which the engagement of her recipients grows day by day. The advertising guy is an account that we can honestly recommend if you want to learn how to build a business on TikTok.
Engagement: 9.03%; followers: 345k.
Sylwia is a model who runs a laid-back content on TikTok. She shows the backstage of her work, trips, vacations, and shopping for clothes and beauty products. There would be nothing special about it if not for the energy with which she runs her channel. From the first seconds, her videos grab attention and motivate you to watch the video. The girl talks about things with great enthusiasm, and she talks to her followers as if she was telling her friends about the most interesting thing that happened to her recently.
It is no wonder that Sylwia's profile attracts many brands to cooperate. However, this does not spoil the quality of the content she publishes. Each advertising content is tailored to the style in which the tiktoker runs her profile, thanks to which it does not lose its authenticity. Her viewers are engaged and under each video we can see many comments, likes and shares.
Engagement: 10.87%; followers: 1.3M.
Damian's TikTok is a scene-like style. His characters are well thought out and their features are exaggerated, which makes his TikToks very funny. The guy knows exactly what works for him, so his videos are always in one style, which has made him recognizable.
With Damian, not only are the characters well thought out, but so are the scenarios. Thanks to this, you can lose yourself in watching his tiktoks with great pleasure. You can also see that the guy tries very hard and always chooses places for recordings that fit the situation, and his materials are of really high quality.
Sponsored content is a perfect fit for his content, so the viewer enjoys watching it as well.
Damian builds relationships with viewers through constant contact in the comments, asking questions, and liking what followers write.
Engagement: 9,46%; followers: 312K.
Rossmann's Polish profile didn't appear on this list by accident. It's one of the best-run business profiles of big brands on TikTok. It might come as a surprise that Rossmann's content is incredibly light-hearted and funny, which makes it stand out among the content of other giant brands on the platform.
On this account, we can see very good use of trends and matching appropriate content that entertains the viewer. It is clear that on TikTok, Rossmann has focused on communication with a young audience, which is why the materials are created in an appropriate, relaxed way. This can be seen, for example, in the description of his profile, which for the last few days has been "We can't talk, because we have our own zone at Open'er 😎". In addition, Rossmann does not leave comments from his community unanswered, which allows for building relationships with customers.
Engagement: 7,95%; followers: 338.7K.
Ola's content is based on being a mother to little Leoś. In her tiktoks, she shows everyday life with her child and how she combines caring for her little one with work and her interests. It's no wonder that the woman is building a community of supportive mothers.
Ola is a great example of promoting her personal brand on TikTok. Her company, The Slings, is involved in the production of linen ring slings for carrying babies. However, they are rarely promoted in a direct way on her profile. Ola shows her everyday life with Leoś, and her brand's products are also part of this everyday life, so whether we like it or not, we can see how they make her life easier. It is important that the products from her store are not shown in every video, so there is no sense of satiety and a sense of brand promotion. Despite this, her awareness is constantly growing, largely because Ola has her name on her profile.
An important distinguishing feature of this account is the authenticity with which the author creates content. This allows her to build trust among the community. In strengthening the bond with her followers, she also helps her to stay in touch with them, e.g. in the comments.
Engagement: 11.96%; followers: 1.1M.
Kacper is a creator on TikTok who bases his content on acting out scenes. These are usually typical life events in a comedy style that each of us knows well and with which followers are happy to identify. The characters he plays are usually repeated, which is why viewers are eager to watch his TikToks. The boy also often records trends using these characters, which makes the videos reach even greater ranges.
Kacper adds videos very often. Sometimes even several times a day, so you can always find new materials on his profile that put a smile on your face. The Tiktoker also responds to comments and builds a nice relationship with viewers.
So what can you do to build an engaged community on TikTok?
Based on the above-mentioned profiles, there are several common features that repeat themselves. However, the ones that seem to be the most important are: systematicity and brand distinctiveness.
The first one seems obvious, but do we all remember it? The content should be regularly appear on the profile and longer breaks from this medium are not recommended if our goal is to increase reach.
In the matter of distinguishing feature it's about finding something that will make you stand out as a profile you will become noticeable and stand out from the crowd. For some it will be energy, for others it will be the style of editing or colors, and for others it will be the hat on the head.
In addition, on TikTok it is very important authenticity. The TikTok audience is different from the Instagram audience. Distorting reality won't work there like it does there.
Another thing that cannot be forgotten is constant contact with your followers. Remember to responding to comments. It's also good to do it in the form of videos sometimes. Don't create a barrier between you and your audience. You will see your profile grow!
So what – go build a community on TikTok!
Sources:
https://www.tiktok.com/@facetka_od_reklamy
https://www.tiktok.com/@zetkacper
https://www.tiktok.com/@olaztheslings
https://www.tiktok.com/@rossmannpl
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- Written by: Catherine Governorate
- Posted on: Jul 27, 2023
- Tags: Marketing, Social Media, community, TikTok