In today's dynamic business world, marketing managers and company CEOs often struggle with one pressing problem:
How can you ensure that your marketing investments yield real, measurable results? Campaigns often generate traffic, but it doesn't translate into specific customers or brand understanding. At KomuKoncept, we understand this perfectly. Our strength lies in a thorough understanding of your business and analytical approach, which allows us to identify not only visible but above all hidden "holes in the whole", transforming them into source of real growth.
We're not just another copy-and-paste agency. We believe that effective marketing requires combining marketing knowledge with knowledge about the context of your company. Thanks to this we advise against inappropriate campaigns and we point out where it's truly worthwhile to take action, preventing "burning through the cracks." This consulting approach, based on transparency and close contact with our agency's top managers, allows us to offer solutions that truly support the development of your business.
Analysis in Action: The TJ Legal Case – When Forms Became a Bottleneck
Imagine this: you run an international legal services firm and invest in lead generation campaigns that drive traffic to your website. Analytics show that users click on the ad and reach the landing page, but 60% of them give up filling out the formThis is a classic bottleneck where advertising budget is wasted on traffic that doesn't convert.
At KomuKoncept, thanks to precise analytics, including tools such as Hotjar (allowing for recording user sessions and visualizing their behavior on the website), we quickly identified the problem. It turned out that key moment of rejection followed the phone number field. Users were wary of providing such sensitive data at such an early stage.
Invisible Obstacles: The Case of the B2B Construction Industry – Speed of Reaction is Key
While working with a client in the construction industry operating in the B2B segment, we were faced with a seemingly paradoxical problem. Lead campaigns were generating a lot of valuable phone numbers and email addresses from potential business partners. From a marketing perspective, everything looked great – leads were pouring in. However, their conversion into real customers was alarmingly low, oscillating around 10%.
Instead of changing advertising or targeting, in line with our consulting approach, we initiated a detailed conversation with the client about the internal process of handling these contactsWe quickly discovered a "hole in the whole" that wasn't visible in any advertising metrics: the client contacted the leads only a week after acquiring themThe week-long delay meant losing most of the interested parties.
Our intervention consisted of creating a new, optimized sales path, which placed emphasis on instant contact with the lead. As a result kLead conversion increased from 10% to an impressive 50%.
This example perfectly illustrates how important it is for marketing and sales to work in full synergy, and for analytics to cover the entire funnel – from the first click to the finalization of the transaction.
How does KomuKoncept find these "holes"? Tools and philosophy
Our approach to analytics goes beyond basic reporting. We use advanced tools and methodologies to provide a complete picture:
- Google Analytics 4 (GA4) and Google Tag Manager (GTM): They allow us to precisely measure website traffic, user behavior, conversion sources, and the performance of individual website elements. GTM allows for flexible management of all tracking codes (pixels, GA4), ensuring data accuracy.
- UTMs (URL Parameters): They allow us to precisely track where traffic is coming from and which campaign, or even specific creative, is performing best. This allows us to see how many clicks and conversions are coming from Meta Ads, how many from Google, and how many from other channels, which is crucial for optimizing our advertising budget.
- Hotjar: As with TJ Legal, Hotjar provides us with visual evidence of where users are struggling on the site, where they're stopping, and what they're ignoring. Heat maps and session recordings are invaluable for identifying UX and form issues.
- Consulting approach and "no bullshit policy"Our goal is to truly understand your business and tell it like it is—no bullshit. If a campaign isn't performing as expected, we'll change it or even terminate it to avoid wasting client money. This transparency and focus on real results builds trust.
Ready to discover your potential?
If you want your marketing to stop being a bottomless pit and start bringing in real and measurable results, we invite you to talk. At KomuKoncept, we're not afraid of challenging B2B industries or complex processes. We believe in flexibility and adapting to your needs.
Discover our Team Extension offerWith this collaboration model, you gain access to our entire team of specialists – strategists, copywriters, designers, performance marketers, programmers, and UX specialists. You decide how to allocate your allocated hours, flexibly adapting the scope of work to your current needs and budget. With us, you'll always be one step ahead.
Schedule a free consultation:
Aleksandra Dzwierzyńska
Head of Social
ola@komukoncept.pl
Michal Opydo
Managing Director
michal@komukoncept.pl