Are you planning a lead campaign but don't know where to start? Good news: well-prepared may decide about its success. We have collected 5 key areasthat you need to handle before the campaign starts lead generation in 2025.
1. Landing page – does the user know what to do?
The biggest mistake? Driving traffic to a page that doesn't convert. Your the landing page must be maximally focused on one goal – lead acquisition. Check if your site is:
- Fast (loading time <2 seconds),
- Responsive (readable on phone),
- Focused on one goal e.g. filling out a form.
Use specific headings: "Book a free consultation", "Download PDF offer", "Check availability". User he can't guess, what should he do - he should see it and want to click.
2. Pixel and Events – Are You Tracking What's Most Important?
Pixel it's not an option must have. Make sure that:
- The pixel is installed correctly (e.g. via GTM),
- The appropriate settings are configured events (e.g. "Lead"),
- You verify the data.
With the correct configuration, you can not only analyze your effectiveness, but also conduct intelligent remarketing and build effective lookalike audiences.
3. Analytics – is everything working as it should?
The campaign has started? Now it begins real work. In 2025, effective lead marketing is not only about good ad placement, but continuous monitoring of results.
What to look for:
- Are the leads actually flow to the customer (the form works, data is saved, the pixel is installed correctly),
- Are the numbers in Ads Manager match what the customer sees (e.g. number of forms vs. actual leads received),
- What are the initial reactions – does the quality of the leads meet expectations?
- Where can you enter the quick optimizations: e.g. change of creative, narrowing of the group, budget adjustment.
Key! Constant contact with the customer – he will be the first to notice if something is wrong with the quality or quantity of leads.
4. CRM – do you know what's happening with your leads?
Common mistake? No follow-up process. No sense in spending budget on leads that get “lost” in emails.
Integrate your campaign with CRM, To:
- Automatically assign leads to salespeople,
- Set up follow-ups and automations,
- Measure response time and contact effectiveness.
If you don't have a CRM, at least create a simple lead sheet and contact process. Leads that no one follows up on are the most expensive missed opportunities.
5. Visual materials – creations that attract
There are no good campaigns without good graphics and videos. In 2025, that's what roller skates, carousels and short form video generate the greatest engagement.
Prepare:
- At least 3-5 graphic variants (for A/B testing),
- Vertical video (perfect for reels and stories),
- Creations tailored to Buyer personas – speak the language of the recipient.
Good advice? Test different styles – classic graphics + authentic behind-the-scenes shots often win over generated mockups.
Summary – ready Meta Ads checklist – 5 things before starting a lead campaign
✅ Landing page with clear CTA
✅ Pixel and Meta events correctly configured
✅ Analytics ready to measure lead quality
✅ CRM integrated and tested
✅ Visual materials ready for A/B testing
Such a checklist not only helps to organize activities, but is also a great tool for agencies or freelancers to show the client how professionally they approach the lead campaign.
Need an audit before your campaign launches? Contact us! We will help you configure your pixel, advise on CRM, and prepare effective creatives.
Contact us
Schedule a free consultation:
Aleksandra Dzwierzyńska
Head of Social
ola@komukoncept.pl
Michal Opydo
Managing Director
michal@komukoncept.pl