Not long ago, brands focused on User Generated Content (UGC). In 2024, this format enjoyed huge popularity, but the next era of authentic marketing is coming – Employee Generated Content (EGC). This is a strategy in which employees become content creators, building the company's image in a natural and engaging way. Why is it worth investing in it and how to use it effectively? Let's find out!
What is Employee Generated Content?
Employee Generated Content (EGC) is content created by team members of a given workplace – it can be social media posts, photos from company life, behind-the-scenes videos or event reports. Unlike official marketing materials, EGC is spontaneous and more engaging for the recipients. Check out some examples below :)
TT: trufflesocial
TT: lounge
TT: revolve
Why is it worth investing in Employee Generated Content?
1. Credibility and authenticity
People trust people, not ads. Content created by employees is more natural and builds greater trust in the brand.
2. Greater organic reach
When team members share company-related posts, the content reaches their friends and networks, significantly increasing brand exposure.
3. Commitment and loyalty
Employees who participate in content creation feel more connected to their workplace, and their authentic posts generate more interactions.
4. Employer branding
EGC helps build the image of an attractive employer. Candidates are more likely to apply to companies where a good atmosphere is visible among the team.
5. Low costs
Unlike advertising campaigns, Employee Generated Content does not require large budgets and can bring great results.
How to effectively use Employee Generated Content?
1. Encourage sharing of content
Not every person will immediately feel comfortable as a content creator. Organize internal challenges, reward activity, and show that your work is worth sharing.
2. Adapt formats to platforms
Videos and stories work great on TikTok and Instagram, and professional posts work great on LinkedIn. It’s worth experimenting to find the best solutions for your industry.
TT: 32westltd
3. Show the inside story of your business
Team photos, daily work, events – this is the content that attracts the attention of recipients the most and shows the brand from the human side.
Linkedin: Aleksandra Dzwierzyńska
4. Tell stories
Storytelling works – staff can share their experiences, successes or challenges related to the company. Such content builds an emotional bond with the recipients.
5. Support and promote employee content
If your team members are posting valuable content, appreciate their efforts, share their posts, and participate in discussions. This motivates them to continue creating.
Summary
By leveraging authentic content created by employees, you can increase engagement, build trust, and expand your company’s reach without having to invest a lot. It’s a simple way to make effective and natural marketing. Are you ready to implement it?
Sources:
- https://www.marketingmag.com.au/featured/egc-your-teams-role-in-a-winning-tiktok-strategy/ (18.02.2025)
- https://www.forbes.com/councils/forbesagencycouncil/2025/02/20/the-hidden-power-of-employee-generated-content/?utm_source=chatgpt.com (18.02.2025)
- https://www.linkedin.com/pulse/employee-generated-content-how-helps-build-your-employer-rohan-potdar/ (15.02.2025)
- https://www.tiktok.com/@courtneymcdcreative/video/7400961424559820048?_t=ZN-8tdYlU8ZToU&_r=1 (15.02.2025)
Contact us
Schedule a free consultation:
Aleksandra Dzwierzyńska
Head of Social
ola@komukoncept.pl
Michal Opydo
Managing Director
michal@komukoncept.pl