Who are "Silver influencers" and how are they changing the world of social media?
Brands are beginning to notice the potential of silver influencers, and are increasingly opening up to cooperation with them by involving them in campaigns...
LinkedIn Profile Management Strategies for Business
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
Real Time Marketing – how to seize the moment?
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to
How can AI help build strategy?
In today's rapidly changing world, staying up-to-date and keeping up with the competition (or even being one step ahead of it) requires more than just
Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services on the local market or…
UGC Creators – who are they and why do brands work with them?
Initially, User Generated Content (UGC) referred to authentic content generated organically by users, which were recommendations for products or services. Nowadays, with the advent of
What is consistent communication?
In the dynamic world of marketing, where every brand strives to capture the attention of its audience, one key element stands out as a pillar in achieving its goal –…
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
Building a Network on LinkedIn – Strategies and Tips
When the world was fascinated by Facebook almost twenty years ago, LinkedIn, despite being founded earlier, remained in its shadow. And although both networks are credited with…
Love Brands – or how to effectively make your customers fall in love with you
Each of us has our favorite brands - those to which we feel special sympathy, loyalty and trust. These are brands that evoke positive emotions in us.
Website Audit. Why is it essential for your business?
A website acts as a 24/7 shop window, a marketing tool and an information center. Taking care of its quality is therefore crucial to the success of your
Why is a professional image session so important for the development of your brand?
How can a professional photo session help you grow your business and increase brand recognition?