From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
Why does your business need a professional website?
It might seem that in the era of social media, company websites have lost their value. Nothing could be further from the truth. They still constitute a very solid foundation for the presence…
How to Build a Coherent Instagram Aesthetic? Learn 6 Tips!
A consistent Instagram profile aesthetic plays an important role in building a strong brand. It helps you attract the attention of your audience, make them remember you, and stand out among others.
Social Media Marketing: Choosing the Optimal Channels
Do you need to communicate on all social media? Spoiler alert: no, you don't need to have profiles everywhere. These days we have a huge number of platforms to choose from.
Optimizing Google Ads campaign costs in a few steps
Google Ads campaigns are an integral part of the marketing strategy of many companies, allowing them to reach potential customers on the Internet. However, the effectiveness of these campaigns is often related to…
Who are "Silver influencers" and how are they changing the world of social media?
Brands are beginning to notice the potential of silver influencers, and are increasingly opening up to cooperation with them by involving them in campaigns...
LinkedIn Profile Management Strategies for Business
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
Real Time Marketing – how to seize the moment?
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to
How can AI help build strategy?
In today's rapidly changing world, staying up-to-date and keeping up with the competition (or even being one step ahead of it) requires more than just
Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services on the local market or…
UGC Creators – who are they and why do brands work with them?
Initially, User Generated Content (UGC) referred to authentic content generated organically by users, which were recommendations for products or services. Nowadays, with the advent of
What is consistent communication?
In the dynamic world of marketing, where every brand strives to capture the attention of its audience, one key element stands out as a pillar in achieving its goal –…