Effective Content Marketing for Technology Companies
You can run a B2B or B2C technology company; it can be a large enterprise or a small startup; it can offer services on the local market or…
UGC Creators – who are they and why do brands work with them?
Initially, User Generated Content (UGC) referred to authentic content generated organically by users, which were recommendations for products or services. Nowadays, with the advent of
What is consistent communication?
In the dynamic world of marketing, where every brand strives to capture the attention of its audience, one key element stands out as a pillar in achieving its goal –…
Social media and marketing in 2024. Challenges and trends.
In today's fast-paced world of social media and online marketing, anticipating trends for the coming year is a key part of planning business strategies. Although future trends often remain
Building a Network on LinkedIn – Strategies and Tips
When the world was fascinated by Facebook almost twenty years ago, LinkedIn, despite being founded earlier, remained in its shadow. And although both networks are credited with…
Love Brands – or how to effectively make your customers fall in love with you
Each of us has our favorite brands - those to which we feel special sympathy, loyalty and trust. These are brands that evoke positive emotions in us.
Website Audit. Why is it essential for your business?
A website acts as a 24/7 shop window, a marketing tool and an information center. Taking care of its quality is therefore crucial to the success of your
Why is a professional image session so important for the development of your brand?
How can a professional photo session help you grow your business and increase brand recognition?
Responsive Design: Creating User-Centric Web Experiences
In an ever-changing digital landscape where users access the internet across multiple devices, creating a seamless and user-friendly experience for websites…
The Psychology of Color in Marketing and Advertising: How Does Your Color Choice Affect Your Brand?
Color is one of the most important elements in marketing and advertising. Choosing the right colors can significantly affect brand perception, customer emotions, and the effectiveness of marketing campaigns.
Instagram Account Audit – Part 1
It's time to check what we do well on Instagram and what we do wrong. And that's exactly why we created this guide. We included tips that will help you step by step
Instagram Account Audit – Part 2
A well-kept Instagram is not only about beautiful, aesthetic, and attractive photos. It is also about good descriptions and appropriate hashtags. In the second part of the Instagram series, we present how