Is your website up and running but not delivering results? You have traffic but it doesn't translate into enquiries or sales? The cause could be errors on your website that effectively discourage potential customers. Check out the 7 most common errors on the www that could be costing you your profits.
1. Lack of clear purpose of the site
Does the viewer know immediately what do you do and what should he do next? If not, you are already losing a potential customer. A good website has clear call to action (CTA) and leads the user by the hand. Lack of a specific goal is one of the key mistakes on a website.
2. The page loads too slowly
Slow loading = high bounce rate. Google doesn't like it either. Every second of delay means a significant drop in conversions. Too long a loading time is one of the most common technical errors on a website.
3. Lack of clear navigation
People don't have time for guesswork. Simplify the menu, limit the number of options, and keep the structure logical. This error on a website can be easy to fix, and fixing it significantly improves the user experience.
4. Too general communication
If you write "the highest quality of services and professionalism" - you are not saying anything. Use specifics: what you do, for whom and with what effect. Mismatching the language to the recipient is a common communication error on websites.
5. The site is not mobile-friendly
Over 60% users browse websites on their phones. If your website looks bad or is hard to navigate on a smartphone, you're out of the game. The lack of a mobile version is a serious mistake for a website these days.
6. Trust elements are missing
References, customer logos, certificates, case studies, team photos – all of this builds trust. The user must feel that they are in good hands.
7. Lack of measurable actions and analytics
If you don't have Google Analytics connected, you don't track events, and you don't know where the queries are coming from, you won't be able to develop your website based on data.
How to fix errors on a website?
Do a simple audit of your site. Analyze these 7 areas and see what can be improved. Even small changes can significantly increase the number of inquiries and customers. Need an expert eye? Get in touch! We'll do this together.
Sources:
1. https://pixelpr.net/blog/21-bledow-na-stronie-internetowej-przez-ktore-tracisz-klientow/ (29/04/2025)
2. https://smartbees.pl/blog/bledy-podczas-tworzenia-stron-lub-sklepow-internetowych (29/04/2025)
3. https://www.webyourself.pl/blog/2024/10/najczestsze-bledy-podczas-tworzenia-strony-internetowej-i-jak-ich-uniknac (29/04/2025)
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