Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ…
Email is one of the oldest, yet most effective communication channels in the digital world. Despite the growing popularity of social media and other forms of advertising, thanks to its flexibility,…
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
It might seem that in the era of social media, company websites have lost their value. Nothing could be further from the truth. They still constitute a very solid foundation for the presence…
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to
Each of us has our favorite brands - those to which we feel special sympathy, loyalty and trust. These are brands that evoke positive emotions in us.