Local Marketing: How to Get Customers in Your Area?
Local marketing is a strategy that allows businesses to effectively reach communities in a specific region. With it, you can not only increase the visibility of your business, but also build…
Effective Medical Marketing for Medical and Pharmaceutical Companies
The development of any industry is driven by interconnected factors such as growing market demand, technological innovations, favorable legal regulations and effective marketing strategies.…
Micro-influencers: How to collaborate with local opinion leaders to grow your brand reach
Micro-influencers, who are they and is it worth thinking about them as a link between a brand and potential customers? Among influencers, we can distinguish micro- and macro-influencers, they differ…
A Guide to Effective Email Marketing
Email is one of the oldest, yet most effective communication channels in the digital world. Despite the growing popularity of social media and other forms of advertising, thanks to its flexibility,…
From Boomers to Alphas – How Do Different Generations Behave Online?
The Internet is omnipresent in our lives, and each generation uses it in its own unique way. Understanding these differences is key to effective marketing, enabling
Why does your business need a professional website?
It might seem that in the era of social media, company websites have lost their value. Nothing could be further from the truth. They still constitute a very solid foundation for the presence…
LinkedIn Profile Management Strategies for Business
This is not an article that describes the process of setting up a LinkedIn business account. Nor is it one that proves that this portal is the best place to advertise your business.
Real Time Marketing – how to seize the moment?
The Internet is full of brand profiles these days that can react quickly to the hottest events or trends. You see a post on Twitter that perfectly relates to
Love Brands – or how to effectively make your customers fall in love with you
Each of us has our favorite brands - those to which we feel special sympathy, loyalty and trust. These are brands that evoke positive emotions in us.